Chipotle CEO dismisses criticism of portion sizes but says you can get more food with a ‘secret look’

Chipotle CEO Brian Niccol denies claims that portion sizes of Mexican barbecue have shrunk, despite hundreds of complaints on Reddit and TikTok.

In an interview with LuckNiccol says “the portions don’t get any smaller” and offers pro advice to frustrated customers looking for an even bigger burrito or bowl: Give the staff a sneak peek .

The specialty taco and burrito restaurant is famous for its traditional dishes its bulk sizewas caught in one The war lasted many months with angry customers insisting The sections have shrunk while prices go higher. Despite the upset, Chipotle’s CEO denied these claims and appeared to encourage customers to indirectly ask for more food by “looking” at employees — but tipping may be just one method. The indirect, confusing way to get more food than asking politely is, of course, still an option.

“One of the things I think is great about Chipotle is if you walk into the restaurant and want a little more rice or want a little more pico. [de gallo],” Niccol said LuckThe latter widened his eyes slightly and nodded, “usually our guys and gals will give them a little more information.”

“It’s largely part of the brand image,” Niccol admits Luck, “That’s who we are.”

“We always want to give people big portions to get them excited about the food,” he said. “If you want double the amount of meat, you have to pay, but our goal is to get people really excited about what I believe is really good food.”

Hundreds of customers have used it Reddit And TikTok with their complaints about the necklace seems to think otherwise. above Chipotle subreddit, one user wrote: “I used to eat Chipotle 2-3 times a week. I haven’t been there in a year. It’s inconsistent, expensive and the portions are terrible.”

Another user wrote: “At least saving on chicken/meat could benefit them financially. They were skimming rice and beans from vegetarian bowls. This is crazy.”

Public dissent also caused some people to try other secret and questionable methods in hopes of getting a bigger meal, like film workers while they prepare orders. This particular method has gone viral on TikTok, where some influencers believe they get more food because they are filming their meal preparation, leading them to instruct others to do the same similarly to get the same results.

The shift to using videotape workers is questionable at best, with some workers expressing discomfort with the trend. A Chipotle employee posted to Reddit, “I don’t care about taking videos [because] Someone is upset about food rations. Sorry that company is so bad, but there’s nothing I can do about it and I sympathize with some of the customers. I try to give more than I have to. But a camera pointed at my face is dehumanizing.”

Chipotle appears to have addressed this trend in its own way parcel to TikTok on May 23, which conveyed footage of a crowd holding their phones and appearing to record videos in front of a cash register at a Chipotle restaurant. It also issue a statement says there’s no guarantee that filming your meal being done will result in more food on your plate or bowl.

The uproar over portion sizes at Chipotle comes after the chain announced multiple price increases starting in 2021, which the company said was for that purpose. Offset costs belong to pay higher salaries to employees; It plans to continue increasing prices this year to keep up with commodity costs. Nearest restaurant announced price increase last October, marking the 4th time the chain increased prices in the past 2 years. Other chains, incl McDonald’s And Taco Bellprices have also increased in the past two years.


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