This Sony Bravia is one of TV’s best-kept secrets – and is currently on sale for up to $1,000 off

Sony Bravia X90L TV

Jason Hiner/ZDNET

The Sony Bravia X90L is one of our picks for this The best Sony TV you can buy, and for good reason. Its color accuracy, precise brightness, 120Hz motion smoothing, and 4K image processing make it one of our most recommended TVs and one of the most underrated TVs on the market. market. You can find several sizes of this model on sale at Best Buy right now — 65 inch is $200 offthe 75 inch is $400 offand if you’re going to go big, 98 inches is $1,000 off.

The X90L is also on sale at a similar price at Amazon.

I checked out all the best TVs of 2024 from Sony, Samsung LG, TCL and Hisense at CES 2024 and at several events since then. And when I recently had to replace a 7-year-old 55-inch TCL TV that died, I replaced it with a 65-inch Sony X90L because I think it currently has the best picture for the money and it comes with a few pcs. These additional advantages are good.

Also: The best TVs of 2024: Tested by experts

While the Sony Bravia XR X90L won’t impress you with its specs — it’s a full-array backlit LED TV — its performance and real-world usability make it one of the best buy on the market, based on ZDNET Testing. This Sony TV is technically in the same class as its very popular 2023 competitors, the TCL QM8 And Hisense U8K. However, even though they are Mini LED TVs and seem like they should be better TVs on paper, the Sony X90L has better color accuracy, more brightness, and a nicer remote control. much compared to TCL or Hisense TVs.

Since Sony has had a long-standing partnership with Google, the X90L also has excellent Google TV implementation, making the X90L’s software interface much friendlier than Samsung’s Tizen and LG’s webOS, both of which have can be too complicated and frustrating to navigate.

With the X90L, you also get Sony’s excellent image processing to upscale content to 4K, which is especially useful if you’re watching older content or YouTube videos, and it’s more powerful than anything else. Provided by Hisense and TCL. And if you’re looking for a TV to watch movies, the X90L is almost an expensive competitor OLED and high-end QLED TVs cost nearly twice as much. If you’re upgrading from a TV that’s at least 4-5 years old, you’ll be impressed by the X90L’s picture quality — and it will require much less immediate adjustment than other TVs. other.

Of the big five TV brands, Sony has the most advanced image processing, and that means the picture doesn’t get saturated and overly bright like Samsung, LG, TCL and Hisense models sometimes do. Again, that means Sony TVs often have a better picture than their higher-spec rivals from budget TV makers (Hisense and TCL) and can often compete with the More expensive models from premium vendors (Samsung and LG).

Also: Mini LED vs. OLED: What’s the difference and which TV should you buy?

For gamers, this TV has a dedicated gaming mode, HDMI 2.1, VRR and features Auto HDR Tone Mapping when connected to the Sony PS5. It also has a game menu so you can tweak settings to your preferences.

The Sony X90L isn’t as bright as Mini LED competitors from TCL and Hisense — or even its 2024 successor, Sony Bravia 7 — but it still takes advantage of Sony’s advanced backlighting system to brighten specific parts of the picture, and it does a great job of revealing details in the shadows of dark movies and shows. I’m using the X90L in a bright room and never once have I wished for a brighter image.

Of course, Sony products typically cost 10% to 20% more due to the Sony brand, so it’s important to look for sales and deals like the ones we’ve highlighted from Best Buy and Amazon.

If you’re looking to buy a TV, this summer is a great time to buy while 2023 TVs like these are on sale because new 2024 TVs are about to start replacing them on shelves in the fall. I recommend you don’t miss this deal Sony Bravia XR X90L TV — especially if you’re considering one TCL QM8 or Hisense U8K. All three of these TVs cost around $1,000 for a 65-inch one, and the Sony is the best of the three.

If you have a little more money to spend, I recommend you consider upgrading to OLED because Sony A80Lthe Samsung S90C and LG C3 All are 2023 OLEDs, which you can buy for around $1,600 for a 65-incher this summer.

Deals may end or expire at any time, although ZDNET remains committed to finding, sharing and updating the best product deals so you get the best savings. Our team of experts regularly checks the deals we share to ensure they remain viable and achievable. We’re sorry if you missed out on this deal, but don’t worry — we’re constantly finding new opportunities to save and sharing them with you at


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