Thanks to King Charles, you can now smell the scents of Highgrove Gardens

In 2023, King Charles III changed His charity is called the King’s Foundation, but its programs to support young people around the world continue uninterrupted. Now, Truefitt & Hill barbershop is supporting the charity with a product close to the king’s heart.

This summer, the barbershop launched a fragrance called Highgrove Splash, part of the a collection of fragrances and bath products inspired by the King’s Highgrove House in Gloucester. All products in the collection, which include a soap set, aftershave, cologne, oil and shaving cream, are packaged in boxes decorated with watercolors, Cedar, Highgrove, painted by the king himself.

According to the company, 10% of net proceeds from sales will go to support the King’s Fund. “The scent of the collection instantly evokes the charm of Highgrove Gardens with the quintessential scent of cedar at its heart,” they said in a statement. a press release“The delicate top notes of cypress and lemon combine gently with a touch of lavender, a touch of papyrus and a subtle touch of vetiver to complete the palette of this long-lasting fragrance.”

Truefitt & Hill, a century-old London barbershop, has a long history with the royal family. Founded in 1805 by Francis Truefitt, the business merged with another barber in 1941 and moved to its current location on London’s St. James’s Street in 1994. In his 1860 book Four George, William Makepeace Thackeray wrote that Truefitt was a wigmaker who served King George IV. In later years, the firm held a royal warrant—a document certifying services to the royal family—for providing services to Prince Philip. According to the author, Nina Grunfeld, The company’s barbers regularly visit Buckingham Palace to cut the king’s hair, and one has also cut Charles’s hair for more than a decade.

The new Highgrove Splash isn’t the monarch’s first foray into fragrance. In August 2022, Penhaligon launched Highgrove Bouquet, a fragrance designed in collaboration with the then Prince of Wales. According to Financial Times, perfumer Julie Pluchet spent three years trying to capture the atmosphere of the estate’s spectacular Sundial Garden, which is planted with weeping lemon trees that give the entire house a light citrus scent.


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