Report says Apple becomes first $1 trillion global brand, Nvidia’s value triples

Apple has become the first brand to surpass a $1 trillion brand value, up 15% from last year, while chipmaker Nvidia’s value has nearly tripled, BrandZ global rankings show. Kantar’s show on Wednesday.

The iPhone maker retains its crown as the world’s most valuable brand for the third year in a row in 2024, Kantar said, followed by Alphabet’s Google at $753 billion and Microsoft at $713 billion.

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Earlier this week, Apple unveiled new AI features that are expected to rekindle demand for iPhones and reverse a sales decline for its best-selling product as consumer spending fluctuates. movements and emerging technological competitors.

“Apple has always been able to deliver on products, services and messaging that have resonated with consumers, creating a strong fan base for Apple,” said Counterpoint analyst Varun Mishra. trademark”.

With a market capitalization of $3.18 trillion, Apple is ahead of AI chip powerhouse Nvidia with $2.97 trillion.

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Riding a wave of AI enthusiasm and booming chip demand, Nvidia entered Kantar’s list of the world’s 10 most valuable brands for the first time.

Dan Ives, analyst at Wedbush Securities, said: “Nvidia, led by AI Godfather Jensen (Huang) and the creator of this AI Revolution, is now a household brand because their GPU chips are new gold and oil in the world of technology”. .

Kantar said its brand value rose to more than $200 billion from a year earlier, making Nvidia the sixth most valuable brand.

“What truly sets Nvidia apart is the faith that retail and institutional investors place in the company’s central role in major breakthrough stories,” the consulting firm said. in the field of technology”.

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Oracle, which provides AI-powered cloud services, also entered Kantar’s top 10 for the first time at number nine. Its brand value has increased 58% to $145 billion.

Kantar said its research included more than 4.3 million consumer interviews across 532 categories and 21,000 different brands in 54 markets.


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