Fashion

Zivame launches new campaign to raise trust


Underwear brand Zivame has launched a new campaign called ‘Put it on with confidence’ to promote power through lingerie. The brand has launched a movie dedicated to the campaign.

Zivame launches new promotional film around confidence – Zivame- Facebook

“Our campaign celebrates every Indian woman and her diverse everyday life, from the ordinary to the extraordinary, and how with the right lingerie at her side, she can moving forward with confidence,” Zivame COO Lavanya Pachisia said in a press release on Jan. 31.

The film shows women at different stages of life and in different situations, confidently seizing opportunities, “with the right lingerie at their side,” Zivame claims. “From a teenager taking on a busy school day with the right support, to a grown woman taking on new fitness challenges with confidence in her fit, from a new mom with a baby. handling the challenges of a new life stage without compromising comfort, to a group of young women enjoying carefree moments of joy, the campaign shows how inner fit helps you are confident on the outside.”

The film was created in partnership with the creative agency Leo Burnett and directed by Jessica Sadna. The producer of the project is Prodigious Films.

“The right lingerie can give a woman confidence on any given day,” said Sonal Chhajerh, executive creative director of Leo Burnett’s team. “The campaign to liven up the way every day brings out the need for a different type of confidence and has a Zivame for all her needs.”

Zivame retails intimate apparel from its dedicated e-commerce site. Entrepreneur Richa Kar founded the brand in 2011.

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