An olive green coat worn by Ukrainian President Volodymyr Zelenskyy is sometimes in high demand, but the company that makes them is too busy. fight to survive in war have to worry about making quick money from zip-up fleece.
Zelenskyy has become one of the most photographed leaders in the world. He usually wears fleece, made by the Ukrainian manufacturer of tactical equipment M-TACfor televised addresses and for meet and greets with global leaders who come calling.
Zelenskyy is wearing a jacket in a photo with House Speaker Nancy Pelosi in April that has been featured in most of the US media.
According to its website, the company was founded five years ago and produces “high-quality tactical gear and the most modern designed outdoor clothing”. M-TAC motto: “Born revolution, fight for war”.
Taras Rudnytskyi, the Ukraine manager who runs M-TAC operations in the US, told Business Insider That demand has skyrocketed since the war began three months ago, telling Insider he’s received requests for coats from around the world.
Earlier this month, one of the coats Zelenskyy wore, which was auctioned off at the “Brave Ukraine” charity fundraiser in London, raised $110,000.
A similar M-TAC fleece seems to be available for around $30. But Rudnytskyi said the company that makes Zelenskyy’s fleece is entirely in Ukraine and focuses on making clothes for the country’s military. The war made it difficult to continue producing any kind of production, he said.
“We hope to add it someday, maybe after our win,” Rudnytskyi told Insider. “It’s not possible right now.”