We consider sale purchases to be just as much of an investment as full-price purchases, and we never recommend shopping frivolously and without thought just because something is cheaper than it was previously. Firstly, our editors always look for items they considered buying when they were full-price, this taking the allure of the deal out of the mix.
Sales such as Black Friday present a great opportunity, however, to buy more expensive pieces at a discount. Zara has become increasingly premium over the years, and despite there still being a more affordable offering in stores and online, it is the most considered and elevated pieces that the team at Who What Wear are usually most interested in. We’re talking about the real-leather jackets, the more expensive handbags, the best wool coats, leather trousers and accessories, and perfect-fit tailoring. When it comes to sensible sale shopping, it’s all about pinpointing classic, long-lasting items over trend-driven throwaway pieces. A neutral coat, great pair of jeans or oversized shirt, for example, could always be considered a wise purchase if the fabrics are good and the cut suits you.
Think about what you already own in your wardrobe; will this Black Friday purchase work with what you already wear? Will it fill a gap you had already identified? Is it the sort of thing you can see yourself wearing again and again? These are all avenues to consider before you add to basket.