YouTube just announced a major change to its Partner Program to allow short-form video creators to earn more from its platform. The company has announced that it is adding ads to its TikTok rival, YouTube Shorts, and will share the revenue with creators.
This change could help YouTube lure creators away from TikTok, where the stars are about low creator fund payouts. “This is the first time that a real revenue share has been offered for short-form video on any platform at scale,” YouTube’s Chief Product Officer Neal Mahon said during a news event.
With the new revenue sharing program, creators who get 10 million views on Shorts in a 90-day period can apply for the Partner Program. Like TikTok, ads on Shorts will appear between videos in the Shorts feed. Mohan said revenue from ads will be pooled and divided among creators. Creators will get a 45% cut in ads, regardless of whether they use music or not.
“Each creator is paid based on their share of total views in Shorts, and this revenue share remains the same, even when they use music,” he explains.
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