Tech

YouTube blocks RT and other Russian channels from generating ad revenue


YouTube has temporarily banned Russia Today (RT) and several other Russian channels from earning advertising income. Citing “extraordinary circumstances” and recent sanctions against the country, the company said it is suspending their ability to monetize their content on the platform of some channels.

In addition, YouTube says videos from those creators will appear less frequently in user recommendations, and that RT and some other channels will no longer be accessible in Ukraine at the request of the foreign government. this. YouTube does not provide Reuters with a full list of restricted channels. We have reached out to the company for comment and more information.

It’s hard to say what effect the restrictions will have on those channels. In internet research company The Kremlin is estimated to have generated $27 million in ad revenue between 2017 and 2018. Over a 12-year period, Russia has earned $73 million in YouTube ad revenue from RT and affiliated channels. with another state.

The move follows similar moves from Facebook and Twitter. On Friday, Nathaniel Gleicher, Meta’s head of privacy policy, said the company has or use any other monetization feature in response to the Ukraine invasion. That same day, Twitter said it was suspend all ads in Ukraine and Russia to highlight authoritative information and combat misinformation.

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