Companies aren’t always good at figuring out what they need to be effective. Many people use methods that have been passed down from their predecessors instead of going out into the market and looking for new tools.
The opportunity cost of this approach is enormous. Brands that forgo using all the available services will hinder their competitive advantage and allow other companies to boast a position before them.
Here’s a look at some of the services your business is almost certainly missing out on:
Referral Service
If you think referrals are something you need to do in-house, think again. That hasn’t been true for a long time. These days, it’s something you can easily outsource, like practically anything else.
Why does hiring a referral service help? Easy: it frees up your internal resources and means you don’t have to take existing employees off their duties to manage new employees.
Lead generation service
Old-timers believe it’s their responsibility to go out into the marketplace with a megaphone and shout about the value they bring. While that was true in the 1980s, the world has moved on considerably. Lead acquisition is now a data-driven activity, something you can manage through services like Hubspot. These take care of things like email automation, blogging, and SEO, all through a single useful portal.
Tax planning services
While you may have an accountant to look after your books, it is important that you use tax planning services. The reason is simple: these allow you to figure out how much you will need to pay the government in a given time frame, rather than leaving you guessing.
There are actually many different aspects that you need to consider. For example, you may be able to earn back through R&D tax credits, or you may need to plan for both state and local taxes, depending on where you operate. You may also need to plan for large future tax expenses, especially international and multistate taxes. Tax planning allows you to do this.
Feedback service
A part of run a successful business is knowing whether you are meeting and exceeding the needs of your customers. It’s important to figure out if you’re on the right track.
Fortunately, today, there are many easy-to-use feedback software on the market, such as Survey Monkey. These allow you to quickly send out thousands of survey questionnaires, asking customers if they like your services. The tool is suitable for both small and large campaigns.
Online Learning Service
Ultimately, your business profits will suffer if you don’t make effective use of online learning services. Both you and your colleagues should be constantly learning new things that can make your business better.
Today, there are thousands of online courses. You don’t need to go to a traditional education provider anymore. Instead, you can energize your team by learning every day so that they become more competent and proficient over time.
