Xiaomi is known to be planning to introduce a new product line or sub-brand aimed at tech enthusiasts

Xiaomi is said to be developing a number of new devices that are likely aimed at tech enthusiasts. According to a report, the Chinese tech giant could launch a new series of handsets or even unveil a brand new sub-brand. These devices are supposed to offer a stock Android experience. The tech enthusiast segment is largely dominated by Google and OnePlus smartphones in India. However, Pixel handsets have been relatively absent in the country and OnePlus seems to have moved on to more popular offerings.

According to a report by The Mobile Indian citing unnamed industry sources, Xiaomi may be planning to target tech enthusiasts, a segment the company has largely ignored since moving away from its Android One line of smartphones. The company debuted before Poco in 2018 for tech enthusiasts, has since become a mainstream brand.

The report claims that the smartphones in this series will be powered by the Qualcomm 700 series chip and run on stock Android. Xiaomi apps and other bloatware are said to be absent from these smartphones. Xiaomi is said to provide up to three operating system updates for these devices and up to four years of security patches.

These smartphones are expected to be priced around Rs. 15,000 to Rs. 25,000. The cheaper models of this rumored series are said to feature the Qualcomm Snapdragon 765 SoC. Meanwhile, the flagship models can use the Qualcomm Snapdragon 778 chipset. It is worth noting that Xiaomi has yet to officially announce any plans to launch a new series of smartphones aimed at tech enthusiasts.

According to the report, opinions seem to be dividing as to whether Xiaomi should revive the A series or go with a completely new line or a sub-brand. The Chinese tech giant is said to be interested in this segment as OnePlus doesn’t seem to have focused on the tech enthusiast segment. Besides, GooglePixel’s smartphone has been relatively absent from the Indian market – the company only launched it recently Pixel 6a smartphone, the first Pixel phone launched in India since Pixel 4a Launched for the first time in 2020.

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