Tech

Xiaomi and Leica to launch co-branded phones in July


After some previous rumors, today Xiaomi has finally confirmed a “long-term strategic cooperation” with Leica and that it is co-developing a flagship smartphone ahead of its launch in July 2022. will be the latest mobile imaging collaboration from the German camera company following Sharp, Huawei and Panasonic.

Xiaomi isn’t the first Chinese phone maker to leverage the photography know-how from a well-known camera brand. At the end of 2020, Vivo followed in the footsteps of Sony plus Nokia and partnered with Zeiss, with the latest release being X80 . Series. More recently, Oppo and OnePlus started releasing handsets co-developed with Hasselblad, including Find the X5 . series and OnePlus 10 Pro.

Xiaomi hasn’t shared much else about this upcoming product, but our money is from Qualcomm’s brand new 1st generation Snapdragon 8+ processor, along with the usual vintage aesthetic and image filters from the Leica side. Name wise, it would be “Xiaomi 12″ In the press release, CEO Lei Jun added that “this partnership will give a strong boost to Xiaomi’s image strategy.” We’ll learn more in July.

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