X introduces a new payment model to increase premium user engagement and creator revenue
X has initiated a significant shift in the payment model for creators on the platform. Since last year, X has shared advertising revenue with creators based on the number of verified users who saw their ads in response to their posts. However, the company announced a new strategy that bases creator payments on “engagement with your content from Premium users.”
X’s new payment model for creators
This new model encourages creators to engage with content from other Premium subscribers. In practice, this means that the more users subscribe to X Premium and engage with each other’s content, the greater the earnings potential for all involved. Observers speculate that this change will likely increase the presence of Premium users in the responses as they already enjoy enhanced visibility. Visibility correlates to the specific X Premium level they subscribe to.
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Despite the introduction of this model, many questions remain about its effectiveness in increasing creators’ income. While X promotes the idea that subscribing to X Premium can help creators generate sustainable income, many subscribers have expressed dissatisfaction with the current payment structure, citing low rates. Low payouts.
X has clarified its terms regarding revenue sharing, stating that users found to be artificially inflating views on their posts will be removed from the program. However, it remains to be seen whether this policy will prevent users from trying to manipulate the system. X’s Principles emphasize that “only genuine interactions from Premium users count toward your earnings.”
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Changes to revenue sharing
Starting November 8, revenue from “verified ad impressions” in responses will no longer affect revenue sharing. The company points out that “up to” 25% of Premium subscription fees will be allocated “directly to creators.”
Brazil lifted the ban on X
In other developments, the Brazilian Supreme Court lifted the ban on social media platform X, formerly known as Twitter. Judge Alexandre de Moraes announced the decision allowing the “immediate return” of X’s operations in Brazil after the company settled significant fines and took action against the accused accounts spread false information.
According to court documents, X paid a fine totaling 28 million reais (about $5.1 million) and agreed to appoint a local representative in accordance with Brazilian law. The action was in response to the platform’s previous refusal to block profiles identified by the government as spreading misinformation related to the 2022 Brazilian presidential election.
The court instructed Anatel, Brazil’s telecommunications regulator, to ensure that service resumes for more than 20 million users within 24 hours.
