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World Cup host Qatar requires Budweiser to move its beer stalls | World News



Budweiser was forced to relocate beer stands outside World Cup stadiums after the Qatari ruler wanted the alcohol to stand out.

The country of Islam allows drinking in hotel bars and restaurants away from street views, but they had to relax alcohol limits to allow FIFA sponsors to sell their products in stores. match.

Budweiser was told on Saturday that it had to make late changes to the display of its products at eight stadiums – with the tournament opening this Sunday.

As one of FIFA’s most lucrative sponsors, Budweiser has the exclusive right to sell beer in World Cup matches.

But they had to deal with the conundrum of selling their products in a country not accustomed to large fan bases expecting alcohol to flow freely at a tournament.

Beer was only allowed to be sold outside the stadium, but within scope for ticket holders before the game started or after the game.

Budweiser owner AB InBev told Sky News: “AB InBev was notified on November 12 and is working with FIFA to move franchise points to locations as directed. We are working. with FIFA to deliver the best possible fan experience.”

“Our focus is on providing the best possible consumer experience under the new circumstances.”

The New York Times has posted videos of red Budweiser tents being moved on wheels in recent days.

The Qatar World Cup organizers said “operational plans are being finalized” when asked about the relocation of beer stations.

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The World Cup Supreme Committee told Sky News: “These plans include having venue teams increase coverage requirements for all competition venues. This has a direct impact on placement. location of certain fan zones.

“Dump times and pour points remain the same across all eight World Cup stadiums.”

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Beer will also be available at fan zones in Qatar after 6:30 p.m. and drunken fans will be taken to special zones to sober up.
Qatar World Cup executive director Nasser Al Khater told Sky News last month: “There are plans for people to sober up if they’ve had too much to drink.

“It’s a place to make sure they keep themselves safe, so they don’t harm anyone else.”

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