Workday’s Super Bowl LVII Ad Featuring Ozzy, Joan and More Rock Stars – Hollywood Life
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Are you working with a rock star? To be friend a rock star? Ozzy Osbourne is a true metal icon, a living rock legend and clearly the person you should call when dealing with pay issues. In a teaser for the first day of work Super Bowl advertisement, an office worker asked another employee, “Who is new?” “I don’t know, but he’s supposed to be some kind of rock star.” Cue Ozzy, 74, turns from her desk to ask, “Which one of you wants a piercing?”
The point is, Ozzy isn’t the only “rock star” working in this company. Workday, “the enterprise software company that helps its community of over 60 million customers adapt and thrive in a changing world,” enlisted the help of the modern guitar god Gary Clark Jr.Joan Jettand two additional rock icons for their game slots. In the second trailer, a woman tells her co-workers that they are “rock stars”. Gary Clark Jr. happened to be standing there…but apparently, the woman meant is different guy.
The placement, directed by Jim Jenkins and developed by advertising agency Ogilvy, is Workday’s attempt to raise awareness of how it can help businesses succeed in this modern day. “No matter what’s happening in the world, organizations can count on Workday’s enterprise management cloud to adapt and thrive in a changing world,” Workday wrote in a report. announcement blog its foray into the Super Bowl commercial world.
“More than 50% of the Fortune 500 rely on Workday every day to manage their two most important assets—their people and their money. We are the digital backbone for businesses and have an important mission in helping organizations transform and succeed. Simply put, at Workday, we are shaping the new world of work.”
“This ad reflects how our brand has evolved over the past 17 years to get where it is today and support our next phase of growth,” said. Pete Schlampp, Workday’s Director of Strategy and Marketing, in that blog post.” With over 60 million people using our products, we’re a household name. We see being part of the Big Game as a tremendous opportunity to appear and entertain new and diverse audiences.”
Pete Schlampp said in an interview with Diversity. “When the economy is down, we know that companies that invest in their brands will reap great returns on the other hand. We feel confident making this investment.”
As for getting rockers who have found glory and fame giving up the world 9 to 5 as spokespersons for their HR and financial management software? “This is not what you would expect from a typical enterprise software company,” says Schlampp. Diversity. “This is really exciting and bold.”
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