Fashion

Why you can’t miss this January issue of Pitti Uomo


Starting today, Tuesday, January 10 and running through Friday, January 13, the 103rd edition of Pitti Uomo will take place in Florence’s Fortezza da Basso and feature a total of 789 brands in it. There are 311 brands coming from abroad, accounting for about 40% of total brands of exhibitors.

The four-day event dedicated to men’s fashion and lifestyle will feature protagonists in international menswear, various brands, and creative projects, with a show. previews, events, and appointments that showcase what’s new for f/w 2023/2024 are not to be missed.

For this edition, I Go Out, the section dedicated to the world of outdoor research clothing, will return. The Fantastic Classic, Futuro Maschile, Dynamic Attitude, Superstyling, and S|Style regions focus on environmentally responsible fashion, validated and enriched with the main characters. Two new special zones, The Sign, dedicated to design objects, and Pittipets, an area dedicated to pet clothing and accessories, will also launch.

Fortezza da Basso monitor for Pitti Uomo 103

Fortezza da Basso monitor for Pitti Uomo 103

Great expectations for international buyers
Among the buyers from the most important Italian and international department stores, research and small boutiques as well as online retailers, many confirmed their presence. Among them will be: 10 Corso Como (Korea), Abseits (Germany), Al Tayer Insignia – Harvey Nichols and Bloomingdale’s (United Arab Emirates), Ali Bin Ali – Galeries Lafayette (Qatar), Alshaya – Harvey Nichols (Kuwait), Amicis (Austria), Andreas Murkudis (Germany), Antonioli (Italy), Apropos (Germany), Babochka (Russia), Barneys Japan (Japan), Beaker (Korea), Bergdorf & Goodman (USA) ), Beymen (Turkey), Biffi (Italy), Bloomingdale’s (USA), Braun (Germany), Brown Thomas (Ireland), Browns (UK), Bungalow (Germany), Code 7 (Russia), Coin (Italy) , Contraband (Canada), Corner (Spain) ), Dantendorfer (Austria), Deecee Style (Switzerland), Dell’Oglio (Italy), Departamento (USA), DFS – La Samaritaine (France), El Corte Inglès ( Spain), End Clothing (UK), Engelhorn (Germany) ), Felloni (Italy), Ferrante Eraldo (Italy), Folli Follie (Italy), Galeries Lafayette (United Arab Emirates), Galeries Lafayette ( France), Gerardo (Spain), Giulio (United Kingdom), GR8 (Japan), Gray Flannel (UK), H. Lorenzo (USA), Hankyu Hansh in (Japan) and many others.

I Go Out Again
I Go Out, part of the show that interprets contemporary trends in outdoor style, returns and takes place at the Sala della Ronda to host a cross-sectional proposal of international brands in clothing, accessories and furniture. objects for outdoor living, capable of dialogue with urban contexts and research fashion. Innovative products that combine style and performance, function and design ambition, but also drive towards an eco-friendly philosophy are the protagonists of this installment.

Featured brands are: Alba Optics, Blæst, Cape Concept, Cotopaxi, Coxmoore, Holden, Kappy Design, Keen, Keen X Hiking Patrol, Nigel Cabourn X Holubar, Ræburn, Rolf Ekroth, Scandinavian Edition, Streim, Subu, Teva, True Tribe, Venturon, Vibram X Holubar, White Space, Yarmouth Oilskins and Yogi.

Sustainable fashion exhibition
S|Style, an exhibition project that brings together collections characterized by research and environmental themes, has returned to Level 1 of the Armory. The brands that have been confirmed are: Dhruv Kapoor, Wichurh, Junk, Kemkes, Margn, Maxime, Non Confunditur, Permu, Piumestudio and Waste Yarn Project.

The special guest
Martin Rose, the Anglo-Jamaica designer, will launch his eponymous label’s Fall/Winter 2023-2024 collection in Florence through a special event on Thursday, January 12, at 7pm at Loggia del Porcellino.

Martine Rose s/s 2023

Martine Rose s/s 2023

Jan-Jan Van Essche, the Designer Project of this edition, will bring his concept of versatile and essential fashion to Florence in an event scheduled for Wednesday, January 11, at 5:00 p.m. at the Dining Room of the Santa Maria Novella complex.

Jan-Jan Van Essche f/w 2022

Photo: Jan-Jan Van Essche

Jan-Jan Van Essche f/w 2022

New project on display
Also launching will be Jeckerson-From Heritage to Future designed to showcase the brand’s re-launch; WP Works in Progress showcases Filson, Blundstone and Spiewak and, to celebrate the company’s 40th anniversary, will display a special installation dedicated to the Archives, to be held in the Octagon Hall , about 40 years of WP fashion. Mac Jeans will join Pitti Uomo for the first time and will celebrate the 50th anniversary of the jeans brand “designed in Germany, loved around the world” emphasizing its focus on quality, style, and perfect fit. and use resources responsibly.

The return of Nordic fashion
The most innovative Nordic fashion finds space at Pitti Uomo in the Scandinavian Manifesto exhibition project, one of Pitti Immagine’s main and longstanding international collaborations with Revolver, a platform showcasing a selection of collections The collection is signed by leading brands and emerging fashion designers from Denmark, Iceland, Sweden and Norway.

At Costruzioni Lorenesi, confirmed brands include Adnym, Another Aspect, Berner Kühl, Rue De Tokyo, Han Kjøbenhavn, Jan Machenhauer, Kormákur & Skjöldur, Les Deux, Norse Projects and Revolution. In addition, this edition hosts the absolute premiere of the Atlas Works and Days collection, the new brand launched by designer Raphael Godfrey, starting with workwear and inspired archival apparel. Navy inspiration offers creations made with innovative materials and processes.

Pittiway campaign

Pittiway campaign

The synergy between Pitti Immagine Uomo and Revolver Copenhagen will also continue with a new edition of The Italian Team project, which will bring exhibitors Pitti Uomo’s choice of winter edition of Revolver from January 1. February -3.

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