“Kappahl has identified traceability as an important strategic determinant for sustainable change and a way to enable it,” said Shameek Ghosh, CEO and co-founder of Trustrace. compliance with evolving supply chain laws and regulations.
Kappahl
“We are delighted that they chose our company as their framework to drive data-driven sustainable action. Kappahl will be able to leverage insights from supply chain data to enable responsible sourcing and compliance with laws such as the Norwegian Transparency Act and the upcoming EU Strategy on Textiles. circular and sustainable,” Ghosh added.
In addition to regulatory compliance, Kappahl aims to leverage the Trustrace platform to enable more data-driven decision making that promotes sustainability in everyday operations, as well as equipping consumers towards more sustainable consumption. This will be achieved through communicating the impact of their products, enabling customers to shop according to their values and make more informed purchasing decisions.
Trustrace Supply Chain Mapping Demonstration
“For Kappahl, it is important to be a transparent company and we want to make it easy for our customers to make informed and sustainable choices. Our customers must get as much insight as possible to quickly know what they’ve bought, and knowing where and how the garment is made also increases its value, “Sandra Roos, Vice President of Sustainability at Kappahl commented.
“There are many stages behind each finished garment, the production process is long and involves many people – which perhaps not everyone knows. With Trustrace, we have the tools to efficiently manage sustainability data for the approximately 40 million garments sold annually. Sustainability data can be presented to get an overall picture of a garment’s values, which can then be communicated to customers in a simple and accessible way,” added Roos.
Trustrace sees itself as a leader in fashion supply chain traceability, providing more than 40 global fashion and retail brands with verified data in real time, as raw Raw materials and finished products move through the supply chain.
Kappahl
Through its open architecture, the Trustrace platform aims to seamlessly integrate with the system of retailers, manufacturers and suppliers, as well as other third parties, such as certification authorities, lifecycle data and other sustainability solution providers.
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