Greg Gutfeld’s nighttime dominance is not an illusion.
Host of “Gutfeld!” Fox News just beat its popular competitors for the sixth straight week. That means any ratings drop or holiday glitch can’t explain the show’s success.
It was a hit. Stage = Stage.
“Gutfeld!” offers something other late-night shows don’t – jokes aimed at Team Biden and progressive agenda. And, with President Joe Biden’s rickety approval ratings, that matters a lot.
It is clear that other networks may have served the “Gutfeld!” Their own but refused to join with Red State USA. They leave money on the table and continue to do so by failing to copy “Gutfeld!” model.
The Incredible Rise of “Gutfeld!” keep other consequences.
Late-night TV isn’t just a place for lovers and, in the Trump era, bald propaganda. The platforms give stars all the advertising space they need to promote their movies, TV shows, and music.
When Tom Hanks visited “The Late Show,” it wasn’t to joke around with Stephen Colbert. He has a product to promote and Colbert is happy to represent it.
That general agreement caters to both parties. And hopefully give the audience an entertaining conversation along the way. That unwritten treaty has served Hollywood well for decades.
It’s even more important for stand-up comedians.
The ultimate victory for a comic book series in the Johnny Carson era? Landed a five-minute spot on “The Tonight Show” by Carson. If Carson summons the comedian to his chair for a chat after setup, even better.
Today, right-wing stars don’t have access to this promotional ad. Kirk Cameron Will Not Be Invited On “Jimmy Kimmel Live!” discuss “Brand, ” The film supports his life. Robert Davi couldn’t ask for a 10-minute interview with Seth Meyers to share the details behind “My Son Hunter.”
Woke-crush comics like Ryan Long would also not be approved by Jimmy Fallon.
Now they can tell their jokes, their way to Gutfeld’s approval.
“Gutfeld!” harness a rich network of subversive stars for his nightly panel. Yes, you’ll see the usual conservative pundits along with the show’s official cast members Kat Timpf and Tyrus.
The show also invites comic book lovers like Jimmy Failla, Michael Loftus and Terrence K. Williams to find out information about the latest headlines. Many viewers may not know their names before “Gutfeld!” They don’t have access to late-night podiums or industry bibles like Variety and The Hollywood Reporter.
They know them now.
A platform that was previously unlimited for conservative talent is now open. Plus, the show regularly draws more than 2 million viewers each night, meaning a lot of people are exposed to their wits and wisdom.
This is important when the product wave tilts to the right off the assembly line.
Daily Wire is currently in the movie business, creating horror movies like “Shut up” “BILLIONbug on the steppe“And” Run Hide Fight. “
Breitbart News is joining the fray, distributing “My Son Hunter” with the promise of more. Pure Flix and Angel Studios also provide content that lacks the Hollywood stamp of approval.
Other indie projects, from Nick Searcy’s “Capitol Punishment” to the aforementioned “Lifemark,” can now sound like “Gutfeld!” Producers have the opportunity to receive invitations for their main talent.
Why is this so important?
If a Daily Wire movie comes out and no one hears about it, the site will likely roll out their Hollywood-style red carpet. It’s not enough for conservatives to create original content, especially since many critics are openly hostile to their efforts.
Audiences need to hear about them and even better, see them in a positive light.
That’s the power of a late-night show. It explains why traditional platforms refuse to air a right-leaning show for so long. The world’s NBCs, Hulus and Comedy Centrals fear such a show will let libertarian stars shine.
Now they’re seeing it happen in real time and there’s nothing they can do about it.
