Fashion

Why Fiber Trace is launching a new free digital blockchain


Fiber Trace, the global specialist in traceability solutions, has just launched a free digital traceability solution for the textile industry that can map the global textile supply chain from fiber to retail.

The platform provides transparency in an easy-to-use platform and will be freely available globally until December 2023. Use of the platform will entitle a maximum of 100,000 technical audit credits number, more than enough to map the entire collection.

Fabric contains Fiber Trace technology

Fabric contains Fiber Trace technology

While policymakers, consumers and investors continue to put pressure on transparent supply chain mapping, 50% of the world’s largest fashion brands continue to disclose little or no disclosure. information about their supply chains, and only 12% of brands globally publish any details about their raw material suppliers. according to Fashion Revolution’s Fashion Transparency Index 2022.

Additionally, 60% of fashion consumers want more transparency about how their clothes are made, and more than 40% of consumers surveyed in the US, more than 50% in Europe and almost 70% in China said. they want more information on how their clothes are made, according to Avery Dennison’s “Digital Consumer Behavior Report” December 2021.

“The lack of accountability in the textile industry has left open the possibility of misconduct and indifference to society and the environment. Brands have an obligation to review their supply chains, identify potential problems. At FiberTrace, we believe transparency shouldn’t be, said Shannon Mercer, CEO of FiberTrace: it costs the earth, so we decided to launch FiberTrace Mapped for free with the hope We hope that we can encourage industry to demand accountability and accountability for their supply chains and be the change for a better future.”

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Fiber Trace in partnership with Arise IIP

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