Much Instagram Users have recently complained that the platform is pushing random videos to their feeds. In reply to that, the head of Instagram Adam Mosseri shared a video on Twitter to inform users that the Meta-owned platform will “continue to support photos”. According to a report by The Verge, Meta CEO Mark Zuckerberg also confirmed that starting next year, the Instagram feed will show more Reels from accounts that the user does not follow. Zuckerberg also mentioned that the company will increase (more than double) the amount of content from recommended accounts that users view while using Instagram and Facebook by the end of 2023. He even stated that the recommendations that currently accounts for nearly 15% of the content. on Facebook, and the percentage is even higher for Instagram.
Why does Meta push content from unknown accounts to its social media platforms
Meta CEO Zuckerberg has called the push building a “Discovery Engine,” which will shift Facebook and Instagram away from their “historical focus” of showing posts from people’s social graphs. user or friends list. With this change, Meta intends to compete with TikTok’s high reliance on AI that pulls videos up regardless of their origin or origin, the report found. Furthermore, this strategy has helped TikTok to become one of the most used apps in the world and also create a new creative economy.
At a recent Meta meeting, Zuckerberg explained that Al helps find additional content that users find interesting and ultimately increases user engagement and feed quality. He also said that Meta will use AI to recommend all content that people share publicly on the platform including – links and photos.
Talking about TikTok’s specific focus on short videos, Zuckerberg stated that Meta’s approach to using AI would be “quite unconventional” and he suggested that users “don’t want to be limited to one format”. .”
Facebook’s previous attempt to showcase content
In 2018, Zuckerberg announced a strategy focused on encouraging “meaningful social interactions” (MSI) among friends in Facebook News Feed. Previously, Zuckerberg envisioned that this approach would help reduce time spent on the social network but would give users a better feel. At the time, he said: “Research shows that when we use social media to connect with people we care about, it can be good for our health. On the other hand, passively reading articles or watching videos – even if they are entertaining or informative – may not be as good.
Zuckerberg has now decided to change the architecture of the feed on his social media platforms as Meta’s business begins to slow down and Facebook’s user base begins to age. He mentioned that users are moving away from sharing in the feed and are instead communicating via private or direct messages. He added, “One social trend we’re seeing is that instead of people just interacting in comments in the feed, most people find interesting content in their feed. and then message that to your friends and interact there.”
Also Read: Meta has overtaken a $1 billion annual revenue run for Reels ads. Click here read more
Why does Meta push content from unknown accounts to its social media platforms
Meta CEO Zuckerberg has called the push building a “Discovery Engine,” which will shift Facebook and Instagram away from their “historical focus” of showing posts from people’s social graphs. user or friends list. With this change, Meta intends to compete with TikTok’s high reliance on AI that pulls videos up regardless of their origin or origin, the report found. Furthermore, this strategy has helped TikTok to become one of the most used apps in the world and also create a new creative economy.
At a recent Meta meeting, Zuckerberg explained that Al helps find additional content that users find interesting and ultimately increases user engagement and feed quality. He also said that Meta will use AI to recommend all content that people share publicly on the platform including – links and photos.
Talking about TikTok’s specific focus on short videos, Zuckerberg stated that Meta’s approach to using AI would be “quite unconventional” and he suggested that users “don’t want to be limited to one format”. .”
Facebook’s previous attempt to showcase content
In 2018, Zuckerberg announced a strategy focused on encouraging “meaningful social interactions” (MSI) among friends in Facebook News Feed. Previously, Zuckerberg envisioned that this approach would help reduce time spent on the social network but would give users a better feel. At the time, he said: “Research shows that when we use social media to connect with people we care about, it can be good for our health. On the other hand, passively reading articles or watching videos – even if they are entertaining or informative – may not be as good.
Zuckerberg has now decided to change the architecture of the feed on his social media platforms as Meta’s business begins to slow down and Facebook’s user base begins to age. He mentioned that users are moving away from sharing in the feed and are instead communicating via private or direct messages. He added, “One social trend we’re seeing is that instead of people just interacting in comments in the feed, most people find interesting content in their feed. and then message that to your friends and interact there.”
Also Read: Meta has overtaken a $1 billion annual revenue run for Reels ads. Click here read more
