Fashion

Why Advance Denim partnered with Good Earth Cotton


Specialized denim manufacturer Advance Denim has begun a partnership with Good Earth Cotton. Thanks to this agreement, the two partners are able to offer a fully traceable denim collection made from climate-appropriate fibers, produced using clean indigo dyeing technology.

Good Earth Cotton considers itself the only cotton that is climate-positive, traceable, sequesters more carbon than it emits over its entire growing life cycle with controllable, safety data. traceability, origin protection and transparency.

For this reason, Advance Denim has embraced Good Earth Cotton as a means of change that aims to disrupt traditional farming and manufacturing practices to further improve the environmental impact of denim and cotton in general.

According to research by the World Economic Forum, in 2021, Advance Denim plans to incorporate 90% of environmentally conscious fibers into its product line by 2023.

Advance Denim

Advance Denim

As part of its environmental sensitivity, Advance Denim has introduced innovations such as Big Box Dye and BioBlue Indigo which creates cleaner indigo dye by using 95% less water while also eliminating toxic sodium hydrosulfite. Harm is added during the dyeing process.

Mark Ix, Marketing Manager, Advance Denim’s US said: “Advance Denim will add another layer of sustainability to our Advance Sico factory in Nah Trang, Vietnam by partnering with Good Earth Cotton, which carries denim. Made of modern regenerated cotton to Vietnam area. . He added: “Advance Sico and Good Earth Cotton share a commitment to sustainability and carbon reduction, and are motivated by providing high quality, sustainable and fully traceable products.

Good Earth Cotton applies modern smart and regenerative farming methods to minimize its impact on the global environment and maximize soil health. Furthermore, it is traceable backed by FiberTrace technology, which claims to provide end-to-end traceability backed by scientific evidence.

The first collection to emerge from the partnership between Good Earth Cotton and Advance Denim will be released in December 2022.

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