Tech

Who leads, who struggles in the tough Chinese smartphone market


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According to Counterpoint’s Market Pulse report, the smartphone market continues to struggle in China. Sales were reported to have fallen 14.2% year-on-year (YoY) in Q2 2022. The quarter’s output was 12.6% lower than that witnessed in Q1 of the year. 2020, and less than half of the historic peak of Q4 2016. The last time sales were below this level was nearly a decade ago in Q4 2012, the year Apple iPhone 5 launch.
Vivo leads the market
Vivo led the market during the quarter. “During the quarter, Vivo maintained its leading position. The mid- to high-end S12 series helped Vivo capture a good market share in the $250 – $399 segment. The iQOO sub-brand also received a positive response from the market. , especially from younger customers,” as per the report.
Respect back impressive
In terms of the smartphone company, Honor has made an impressive comeback. “Honor continues its great comeback by expanding its offline presence,” said research analyst Mengmeng Zhang. With closures occurring in major cities, its coverage in lower tier cities, where there were fewer closures, is said to have helped the brand weather the turmoil in Q2. 2022. The company has managed to buy shares from all leading Chinese brands, including Huawei, in the quarter. Here, Zhang also had warnings for Oppo and Vivo. “It’s time for Oppo and Vivo, dubbed the ‘kings of offline channels’, to take Honor seriously,” said Zhang.
The magic of Apple iPhone 13 continues
Apple also saw a relatively good performance in the quarter. Sales of the iPhone 13 series continued to skyrocket in the quarter.
Xiaomi ‘struggling’ with sluggish sales
Xiaomi saw sales spike in June thanks to models like Redmi K50 and Note 11 series. Research analyst Archie Zhang said: “The growing penetration of 5G in China allows Xiaomi to address the shortage of 4G/LTE SoCs. .
Foldable phones allow Oppo and Vivo to take on Apple and Samsung
Apple and Samsung continue to lead the domestic premium segment. However, Oppo and Vivo are leveraging their newly launched foldable devices to increase market share in the premium segment. “Major Chinese OEMs don’t have many options when it comes to entering the high-end segment dominated by Apple. Foldable smartphone sales in the first half of 2022 have surpassed 2021 with Huawei leading the way. segment, followed by Samsung and OPPO.We expect at least 4-5 new foldable models to hit the market in the second half of 2022. We expect at least 4-5 new foldable models to hit the market by Senior Analyst Ivan Lam.

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