White Sign Of The Times, Milan fair takes place from February. From 24 to 27 February 2023 at the Tortona Fashion District, attendance was over 18,000, maintaining a steady level compared to last February’s edition, but with foreign visitors from all over the world. World attendance increased by 8%.
Among the most important buyers in attendance were some of the world’s leading department stores and fashion stores including corporations such as Antonioli Group (Italy), Shinsegae and Opener (Korea), Ounass.com ( United Arab Emirates), Villa Baboushka (Egypt), Le Bon Marché (France), Autograph, LN-CC and Matches Fashion (UK), Chapter4, Pattern and Personage (Saudi Arabia), Vase, Delta, Permanent Modern and Sanki (Japan), Gravity Pope and Hudson’s Bay (Canada), Harvey Nichols (Kuwait), Peek & Cloppenburg (Germany), David Jones (Austria), Pauw (Netherlands), Maxwell&Co (USA), Lane Crawford (Hong Kong).
Photo: White Sign of The Times
White sign of the times
“The energy and atmosphere at White and the return of key international buyers made us realize that a strategy of choosing based on quality over quantity was the right one. With this in mind, I remain optimistic about the chosen path: Milan has the ability to create new products that are promising for growth and growth in the international fashion scene,” said Massimiliano Bizzi, founder, White.
He added: “The selection of designers selected for The Chamber of Secrets including Olubiyi Thomas, Romeo Hunte and Dreaming Eli affirms Simona Severini’s prowess in search and selection, with the aim of offering rising stars of the fashion industry”.
Photo: White Sign of The Times
Avant Toi at White Sign of The Times
In the loft of the show, Stefano Mortari, Avant Toi and Maria Calderara presented their new collection. These brands address the contemporary woman with a key aesthetic development and qualitative research expressed through unique pieces, innovative designs and unexpected styling.
Photo: White Sign of The Times
White sign of the times
Denim has proven to be the great protagonist of next season. It is presented in two powerful but completely opposite interpretations. On the one hand, Los Angeles Vintage, which first found its inspiration in a street market and conceived with an ecological and community-driven sustainable project using existing and non-existent garments. repeat, offers apparel selected by Torgom, one of the most important warehouses in Los Angeles. Argentina.
Inspired by a completely different attitude are brands interpreted by next generation designers such as Nelly Serobyan, produced by Zakaryan Jeans LLC, and Inga Manukyan, produced by Nanman LLC.
These two brands from Armenia and Moldova have in turn brought new prestige to this fabric, remaking it in haute couture for palazzo pants, skirts and tights with innovative washing and finishing such as: Tied and dyed with floral motifs, and produced using waste materials bring new life to outstanding knitwear collections.
Photo: White Sign of The Times
White sign of the times
Among this season’s new entries is Bunzaburo, which has brought its very own version of Shibori with a collection dedicated to contemporary women. This ancient Japanese art of tying and dyeing follows ancient gestures handed down in tradition, from stitching, tying to fabric dyeing, while giving each creation a great personality, giving it the strength and energy it deserves. live for new timeless classics.
Nizhoni’s colorful handmade knitwear consists of 50% high quality recycled yarn woven by a team of skilled European craftsmen. The brand gives support to small communities, ensuring ethical labor practices and sustainable lifestyles.
Other realities seen at the show include the high craftsmanship of Marianna Mazza, who creates timeless shoes, including her family’s jewelry business and her footwear expertise. converges over time.
The key to her design lies in the craftsmanship of skilled threaders, capable of creating small jewelry accessories that can be studded with gems on shoes.
Maison Rode’s sustainable necklaces are made using hand-cut old tubes to create real sculptures.
The Seat Covers are made by reusing plastic bottles, then painted and featured graphic prints. Glovetoo gloves are a craft project by Valentina Ambrosi, who hand-painted each item and customized them with bangs or bijoux, turning them into truly collectible accessories.
Photo: White Sign of The Times
White sign of the times
Other projects include the participation of five Norwegian talents in the presence of the Ambassador of the Kingdom of Norway to Italy Johan Vibe, at the workshop The Indigenous Way held at Mudec – Museo Delle Culture, carried out. in collaboration with the Embassy of Canada in Italy and the IFA Collaboration Indigenous Fashion Art.
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