What is Lemon8 and why is everyone talking about it on TikTok?

Lemon8 is a video and photo sharing social media app. It doesn’t support vertical video scrolling, and the content created on the app often revolves around a specific theme.

The most trending topics on the app are fashion, beauty, food, health, and travel. Under each topic are recommendations, recommendations, ready-to-me style videos, and aesthetic content, perfectly curated.

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Fashion influencers on Lemon8 can “tag” where they bought their clothes and their prices. Lemon8 is most similar to Instagram in that content is created on the app intended to influence your purchase of something more similar to your favorite influencer.

Instagram is famous for its “created spontaneity,” or the idea that a perfect moment or photo comes naturally. Viewers are now more aware that most content on Instagram is edited or staged in some way, which has recently led some users to abandon the app.

But those who like aesthetic content can find it on Lemon8, there’s nothing they don’t like about the look and feel of Instagram.


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