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W Series CEO Doesn’t Mind If You Call It ‘Formula W’

Jamie Chadwick leads the field at the W Series 2021 event during the US Formula 1 Grand Prix at the weekend.

Jamie Chadwick leads the field at the W Series 2021 event during the US Formula 1 Grand Prix at the weekend.
image: Eric Gay (AP)

Last week, Formula 1 boss Stefano Domenicali there were a few word choices about women in motorsport. While he is not total Mistaken in his thinking that it will be a few years before we see a woman in F1, I was particularly struck by the fact that he repeatedly mentioned the W Series – the line of cars for women. women’s act as a supporting event for many F1 weekends a year – like “Formula W” But in a conversation earlier this week, I learned that W Series CEO Catherine Bond Muir really doesn’t mind the misconception.

Now, as an Elizabeth who completely refuses to be called by any other name, hearing someone call something by anything but its name is frustrating. To me, it implies disrespect. But Bond Muir comes from a completely different background, so she sees things differently.

“I used to be an intellectual property lawyer, and I’m glad people are using the term Formula W,” says Bond Muir. “That means there’s confusion in the market about what the W series is, which means no one else can call themselves Formula W.”

Take a look, to make sure”Formula” Bond Muir says your sport must be owned by the FIA. It’s similar to how a series can’t be achieved.”World Champion” unless it’s an FIA approved sport. So since the W Series is privately owned, it can not is Formula W.

“The reality is there’s a lot of confusion, if anyone files a Formula W trademark application we have a very solid defense, you can’t call yourself that, because people have already think that’s what we’re called,” Bond Muir elaborates.

Đó là một cách tiếp cận hấp dẫn đối với câu hỏi hóc búa – và một cách thẳng thắn tích cực về vấn đề đó. Khi Bond Muir nói với một tiếng cười, “Hãy đối mặt với nó, nếu Giám đốc điều hành của F1 nghĩ rằng chúng tôi được gọi là Công thức W, tôi nghĩ chúng tôi đang ở một vị trí khá tốt.”

Vòng tiếp theo của W Series sẽ là vòng đấu đầu tiên của môn thể thao này ở Châu Á, khi nó chạm vào đường đua như một phần của Grand Prix Singapore vào cuối tuần từ ngày 30 tháng 9 đến ngày 2 tháng 10. Tại Mỹ, bạn có thể xem qua ESPNU.

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