OpenAI and global magazine conglomerate Condé Nast have announced a partnership to enable ChatGPT and its search engine SearchGPT to surface content from Vogue, The New Yorker, GQ, and other popular publications.
The multi-year deal is the latest in a series of deals OpenAI has signed with major media companies.
Content produced by media organizations is sought after by tech companies and used to train their AI (Artificial Intelligence) models.
Several media companies including the New York Times and the Chicago Tribune have objected to this and taken legal action to protect their content.
OpenAI and Condé Nast did not disclose financial terms of the deal.
“We are committed to working with Condé Nast and other news publishers to ensure that as AI plays a larger role in discovering and delivering news, it maintains accuracy, integrity, and respect for quality reporting,” said Brad Lightcap, CEO of OpenAI.
Media organizations are seeing their business models challenged by the growth of social media and other digital platforms.
“Our partnership with OpenAI begins to offset some of that revenue, allowing us to continue to protect and invest in our journalism and creativity,” said Roger Lynch, chief executive officer of Condé Nast.
OpenAI AI-powered search engine prototype launchedSearchGPT, last month.
In a statement at the time, the company said it was gathering feedback and insights from news industry partners to develop the new platform.
Other newspapers that have partnered with the AI company include Time Magazine, the Financial Times and the Associated Press.
Many analysts see AI chatbot technology as a key part of the future of Internet search engines.
Search giant Google is also racing to add AI-powered tools to its products.
While other AI companies are pursuing search products, Google remains the dominant player in the market, accounting for more than 90% of the global market.
Changes in the way search engines respond to queries — offering conversational snippets rather than directing users to links — have also alarmed media companies, many of which rely on search traffic for their audiences and revenue.
Last year, the BBC said it was taking steps to prevent OpenAI and other companies from using content on its website without permission.
Blog post The BBC will also explore opportunities created by AI “to deliver more value to audiences and society”, it said.
