We all remember the days leading up to the launch of Smash Bros. Game entries such as RUMOR And Supreme; waiting for any new information about potential fighters, stages, items, etc. is definitely tiring at times, but man, it feels like Christmas morning every time something important is revealed.
In his latest video, Masahiro Sakurai looks back at the creation and implementation of the ‘Dojo’ marketing campaigns for the Super Smash Bros. franchise. As he mentioned in the previous video, there was an iteration of the campaign for the original N64 title, although this wasn’t well known outside of Japan, and thanks to the infancy of the internet at the time, very little of it lived up to Sakurai’s high standards.
He then goes into how he approached the same campaign for subsequent entries, revealing that he updated the Dojo website for Melee himself, rather than asking his team to do it for him. His reasoning for this is simple: he knows the game best, and feels that summarizing and reviewing entries from his team would take too much time.
This video is worth watching; like Sakurai’s other YouTube posts, it’s quite short, but it provides an interesting look at the history of the Smash Bros. series and how Sakurai handles marketing for each game.
