Australian online fashion retailer VRG GRL received a huge price increase overnight after two Victoria’s Secret ‘angels’ were spotted wearing low-end designer clothes at Coachella.
The fast fashion store created by sisters Daniella Dionyssiou and Natalia Suesskow when they were teenagers in 2007 started as a brick-and-mortar store in Brisbane before the company’s online presence took over in 2007. 2014.
During the first weekend of Coachella, one of those days closely watched by fashionistas the world over, models Jasmine Tookes and Joy Corrigan appeared in original VRG GRL designs at retail for the first time. are $159 and $249 respectively.
During the first weekend of Coachella, one of those days closely watched by fashionistas worldwide, models Jasmine Tookes (pictured) and Joy Corrigan stepped out in original VRG GRL designs with retail prices are $159 and $249 . respectively
Jasmine donned a Maxi dress by Joni Crochet after her stylist Cary Robinson gave it organically by the sisters, who were hoping she could choose it for the festival, the Courier Mail reported.
Meanwhile Joy sported a Wildflowers Linen mini dress to complete with beige boots for the special occasion.
The crochet dress was the most searched item on the VRG GRL website that weekend with the brand seeing a 104% increase in product sales on the day the former VS angel wore.
Meanwhile Joy wore a Wildflowers Linen mini dress to complete with beige boots for the special occasion
Ms Dionyssiou told the publication: ‘It’s exciting to see icons like Jasmine Tookes in the VRG GRL because they express style not what you’re wearing, but how you wear it, that’s the main thing. about our brand.
‘We’re constantly working to inspire women to express themselves through unique and exciting work, while giving them the confidence to be their most creative selves – we feel Jasmine has done it. there.’
In 2020, VRG GRL saw another spike in sales – and had to hire more staff – after Ariana Grande wore the brand’s apparel on her birthday.
Rain On Me singer Ariana took to Instagram on June 28 to celebrate her 27th birthday, posing in the top half of a Verge Girl’s Holidaying In Italy knitwear ($119). The pint-sized star has 306 million followers on the social media platform.
Fast fashion boutique founded by sisters Daniella Dionyssiou and Natalia Suesskow when they were teenagers in 2007
The Rain On Me singer Ariana (left) took to Instagram on June 28 to celebrate her 27th birthday, posing in the top half of the Verge Girl’s Holidaying In Italy Knit Set ($119 in the photo right)
‘Sales have really grown exponentially during the Covid era. We take pride in the fact that not only were we able to retain all of our employees, but we were also able to hire new ones,” Ms Suesskow said at the time.
‘With the recent purchase of a new warehouse and lots of space, we’re really focused on growth.
‘Our growth in the US market has accelerated to over 60% of total sales, so in the near future we could certainly see ourselves expanding our warehousing and operations into the US. , but with the team based in Brisbane, we’re definitely here to stay. Brisbane is home. ‘
Customers were very excited to own the outfit that Ariana Grande wore for her birthday (pictured)
The store sells a wide range of accessories along with shirts, cardigans, jackets, skirts, pants and shoes
The brothers, both graduate fashion students, have seen from the start how celebrities impact their brands, with Victoria’s Secret model Romee Strijd attracting numerous clients after wearing the outfits. Verge Girl at Coachella a few years ago.
Gigi and Bella Hadid, Kourtney Kardashian, Kendall Jenner and Maddie Ziegler have been spotted in the Australian thread ever since.
Verge Girl’s motto has always been to provide young women with trendy and affordable clothing, with a focus on trendy styling.
Although they don’t specifically target celebrities, their stylists contact Daniella and Natalia to find products that clients like, and they send in photos if a celebrity is spotted. where – then posted online.
What is Verge Girl?
This is an online fashion hub for young women to visit and buy the latest styles and trends on sale at affordable prices.
Many garments are under $100 and there are hundreds of new designs uploaded every week.
Gigi and Bella Hadid, Kourtney Kardashian, Kendall Jenner and Maddie Ziegler have been spotted on Australian themes since it debuted in 2007.
Most recently, Ariana Grande posed for a selfie with a Holiday In Italy knitwear set ($119), causing the set to sell out in nearly all sizes.
Gigi and Bella Hadid, Kourtney Kardashian, Kendall Jenner and Maddie Ziegler (pictured on the green website) have been spotted in Australian threads since
Verge Girl’s motto has always been to provide young women with affordable and ‘cool’ clothing with a focus on trendy styling (customer first for Verge Girl)
“We have our own Verge Girl line,” Natalia told Power Retail.
Despite growth at an all-time high during a global pandemic, the sisters still pay 5 to 6 times more air freight to their warehouse.
But it was well worth it because the demand for the stock was ‘so great’.
“We’ve found that not only are people staying home and working from home shopping from home by storm, but the excitement of new mail-in deliveries is really helping to lift the spirits for the nights ahead. planned outings and fun times ahead,” she told the publication.
Despite growth at an all-time high during the global pandemic, sisters have been paying 5 to 6 times more air freight to their warehouses
The company has a staggering 848,000 followers on Instagram alone, a far cry from the 34,000 it had in 2014 when the online store became a priority.
‘This combined with the marketing efforts, is really what has created the huge growth in sales.’
The company has a staggering 1 million followers on Instagram alone, a far cry from the 34,000 it had in 2014 when the online store became a priority.
They told Emily Arnold in 2014: “We post a lot of content online on Instagram, Facebook, Tumblr, and Twitter, and I guess selling optimized for us because it was a super easy way to get online. can consider what’s new.
‘Social media is definitely a plus for our business.’