VF Corp promotes key executives to boost EMEA, APAC leadership team

Clothing, footwear and accessories giant VF joint stock company unveiled several important new appointments for its leadership team in the EMEA and APAC regions with several internal moves.

Martino Scabbia Guerrini now has an expanded role as Executive Vice President, President of EMEA, APAC & Emerging Brands, adding the APAC region to its responsibilities “to create even greater opportunities for newcomers VF International businesses in both regions”.

The new role also aims to “enable closer cohesion and alignment between regional leadership teams, key account management, and how new development opportunities are enabled across EMEA and APAC.”

Meanwhile, as of the end of this month, the General Manager of Timberland EMEA, Mariano Alonso, will assume the role of General Manager of The North Face EMEA. Alonso joined VF in April 2014 as Deputy Sales Manager of Timberland EMEA and was appointed Deputy Director, General Manager in 2019.

And Nina Flood, now President, VF Global Packs (includes East pakJanSport, and Kipling), will succeed Alonso in the role of Timberland.

Flood “has played a key role in developing the portfolio approach for VF Global Packs, driving strategic priorities for brands and regions, and returning brands to growth. profitable growth”. She was previously the Chairman of Eastpak.

All of this happened at the same time as Jan Van Leeuwen, the current General Manager of The North Face EMEA, becoming the General Manager of that brand in the Americas.

VF said it took the opportunity to “elevate some of its strong talent in the region to new positions within its global brand portfolio”.

Martino Scabbia Guerrini said of all of this: “I am delighted to be working even more closely with Winnie Ma, President of APAC, and with the entire APAC team to share best practices and management opportunities. account to make VF International’s business even stronger.

“And I am proud of each and every brand leader that has been appointed as a new leader at EMEA. We are grateful to Jan for driving The North Face brand’s great business momentum in the EMEA region over the past few years and we are truly excited to bring Mariano and Nina new leadership opportunities to they can continue to develop their ability to develop a prosperous business. business. We wish them all the best in their new assignment.”