Tafi and Coca-Cola previously collaborated on a Samsung AR Emoji clothing collection based on Coca-Cola’s 1971 Hilltop ad. The AR apparel represents Coca-Cola’s 1971 Unity Collection, created to celebrate the commerce’s timeless themes of harmony and peace. In 2021, they also jointly launched Coca-Cola’s first NFT, called the Friendship Gift Box, to the benefit of Coca-Cola’s long-term partner, Special Olympics.
“Coca-Cola is a cultural icon that continues to delight fans with digital apparel inspired by their exciting product innovations.” Morgan Milovich, director of partnerships at Tafi, said in a statement. “This collection combines our vision of what it means to engage with fans in the virtual world. It allows us to deliver fresh, unique digital expressions in the Samsung environment.” AR.”
US-based 3D avatar solutions provider Tafi and Coca-Cola have teamed up to release an exclusive digital clothing collection to celebrate Coke Creations’ space-flavoured beverage . Using Tafi’s advanced augmented reality (AR) avatar technology, Samsung Galaxy users can approach their AR Emoji characters with virtual space suits, t-shirts, runners, etc.
“Coca-Cola is at the forefront of branding and digital identity, and this Coke Creations collection is an exciting next step in bringing our brand into the virtual space.” Karen Schohan, Senior Licensing Manager at Coca-Cola. “These beautiful productions will also appeal to a wide audience, allowing space enthusiasts to embody the characters of their dreams.
Since October 2020, Tafi has partnered with Samsung to bring custom avatars, outfits and accessories to users of Samsung mobile devices.
The new digital collection is now available to Samsung AR Emoji users.
Fiber2 Fashion News Desk (KD)
