The stateless fashion incubator identifies some of the key reasons retail brands fail, while providing mission-driven apparel startups and diverse entrepreneurs, underrepresented infrastructure and resources they need to set up and operate. Stateless will support two new apparel brands per incubator through a year-long structured program with the wide range of services needed to bring their clothing to market. The program includes product and brand design/development, production management, access to a global manufacturer network, marketing, PR, business mentoring and capital strategy, the company said in a statement. Press Release.
Included in the incubation program is a first-of-its-kind agreement with the Neiman Marcus Group, where select brands will have access to Neiman Marcus’ merchant team to review their merchandise. Other partners include Pursuit (SBA lending), Investable (capital strategy), Smile.io (customer rewards program), Squareshot (product photography), Forte (photo/video production), Bella + Canvas (product support), Vox (distribution), Fifty-Six (e-commerce and digital marketing), and Small Girls PR (public relations).
Stateless, a US-based fashion design and development company that has successfully launched more than 85 brands, has announced its new incubation program. Most small brands fail within the first few years of their lifecycle. Stateless Group contracts talented visionaries and works to design, develop and distribute innovative brands.
“At Stateless, we aim to democratize the fashion scene by supporting brands that make a positive impact. Launching an incubator program is a natural next step and builds on our mission to reduce barriers to entry for apparel startup founders by providing access to the appropriate resources, networks, and expertise required to successfully launch a brand,” Stateless CEO, Stefanie Tacatasaid in a statement.
Fiber2 fashion news desk (GK)
