Fashion

US retailers need to adopt a fast fashion approach to succeed:



Retailers that want to succeed in today’s fast-paced markets must adopt shorter cycle times between concept and delivery like their fast fashion counterparts to meet consumer demand. use. According to a recent study, 50% of customers expect to buy a fashion trend in the same week, they discover the trend because they no longer want to wait six months, according to a recent study.

The Alvarez and Marsal (A&M) Consumer and Retail team surveyed approximately 500 consumers in the United States to understand changing behaviors in terms of identifying and capturing trends quickly. The study also found that respondents aged 18-44 will have an immediate impact on brand loyalty when shopping on trends. Furthermore, almost half of the respondents said they would choose another retailer if not trending with their first brand choice and only 30% said they would check with the same retailer again. to find the same trend, thus showing that failing to deliver trending items quickly and accurately will cost retailers dearly.

Retailers that want to succeed in today’s fast-paced markets must adopt shorter cycle times between concept and delivery like their fast fashion counterparts to meet consumer demand. use. According to a recent study, 50% of customers expect to buy a fashion trend in the same week, they discover the trend because they no longer want to wait six months, according to a recent study.

The study suggested several initiatives that companies can take to thrive in today’s retail environment. The first is that retailers can run compressed schedules to deliver trends to customers whenever they want. Doing so will require faster decision making, faster design iterations, one-off iterations of product patterns, fabric positioning, some trusted partners can operate smaller units, run fast better, faster warehouse and distribution, and quicker deliveries to customers, according to research.

Retailers should also pay attention to increasing their technology and design resources, so that companies can shorten time and improve speed to market closer to their manufacturing partners . Furthermore, by using sophisticated data and analytics, retailers will be able to have the right product in the right place at the right time.

Sellers must also be able to recognize and react to emerging and evolving trends as quickly as possible, meaning ‘double down’ when a style is winning customers and cutting losses when adoption and inefficient rotation. Ultimately, all internal and external stakeholders need to be aligned and built in a way that supports agile, agile manufacturing processes.

Internally, design, sales, planning, and senior management must be faster in their approach to concept design, styling components, concept adoption, and launch. While externally, close relationships with supply network players such as raw materials partners, manufacturers, packaging partners through quality and regulatory compliance partners are required to meet Market needs are always changing.

Fiber2 Fashion News Desk (NB)





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