Carter’s said in a press release, demonstrating how OshKosh B’gosh, the clothing brand is evolving to last for generations, this strategic partnership will provide a true improvement to the way popular play on the metaverse gaming platform.
Fashion Runway players will be able to customize their avatar and create their own style with their favorite OshKosh B’gosh outfit in the game through Roblox’s new layered clothing feature set. The majority of OshKosh B’gosh clothing appearing in Fashion Runway will be available for real-time shopping on the website, during the back-to-school shopping season.
Carter’s, North America’s largest branded marketer of clothing specifically for babies and children, announced OshKosh B’gosh’s first foray into the metaverse in partnership with Super League Gaming, a network of leading metaverse games, experiences and content channels, such as the exclusive partner in the new Roblox game, ‘Fashion Runway.’
“Childhood fun looks a bit different when I was a kid wearing OshKosh B’gosh overalls. As we look at this next generation, OshKosh is the perfect brand to recreate the bonding moment between today’s parents who have grown up wearing this brand and their children. This supermarket venturing is OshKosh B’gosh’s first and it marks an important milestone in how we approach parents in a new, innovative way tied to the cultural moment. Super League expertise coupled with their relationships with top Roblox developers make them the ideal partners for brands to enter the metaverse and engage parents in a new way. , ” Jeff Jenkins, executive vice president, global marketingspeak.
“The Super League has provided an opportunity for parents to connect with their children through play since our founding days. We’re excited to be doing so in a whole new way with the iconic children’s clothing brand, OshKosh B’gosh,” Matt Edelman, commercial director of the Super Leaguespeak.
Fiber2 fashion news desk (GK)
