US ‘Hello Kitty & Nike launches limited edition co-branded collection

Hello Kitty has teamed up with Nike sneakers and clothing brand to launch a limited edition collection. The Hello Kitty and Nike collections feature Sanrio’s signature kawaii style on Nike’s shirts, sweatpants, hoodies, and Nike Air Presto.

The Nike Air Presto Hello Kitty is a tribute to the 13 colors that debuted during the shoe’s initial introduction, with Hello Kitty taking center stage as the character representing this colorway. Additionally, details of the intentional Nike Air Presto Hello Kitty design include moments of happiness and surprise with the custom-molded Hello Kitty heel, surprise bow on the sneaker tongue along with sunshine and rainbows. inside the shoe lining, Hello Kitty said in a press release.

Hello Kitty, known for spreading happiness across generations, has teamed up with US-based shoe and clothing brand, Nike, to launch a limited-edition collection. Both brands have a history of inspiration and innovation, and this historic partnership will help elevate the everyday through super cute style and personal expression.

This collaboration follows an unreleased Hello Kitty collection designed by Nike in collaboration with Hiroshi Fujiwara in 2004, celebrating Hello Kitty’s 30th anniversary. Although the collection was never fully produced and released to the public, the partnership between the two brands has reached near-mythical levels with super fans hounding ever since.

“We’re excited to finally merge our respective brand symbols – Hello Kitty’s red bow and Nike’s quotes. We know that our friends and fans often use Hello Kitty as a muse to express themselves. This collection combines their relationship with her with their love of Nike and its commitment to style and movement.” Jill Koch, Senior Vice President of Marketing, Sales and Business Development at Sanrio, the global lifestyle brand best known for its pop icon Hello Kittysaid in a statement.

Fiber2 fashion news desk (GK)

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