“It’s important for us to continue to evolve the way we interact with consumers. We’re excited to join the supermarket with the School of Sport, creating a space to share sport and style while also connecting with our young athletes.” Ed Plummer, chief marketing officer at Dick’s Sporting Goodssaid in a press release.
Dick’s Sporting Goods announced the launch of School of Sport, an interactive Roblox experience that conveys sport and style, and gives users the opportunity to compete in challenges, missions, and hurdles obstacle. Consisting of six virtual spaces, School of Sport takes place at Dick’s High and simulates the characteristics of a real-world high school.
Dick’s Sporting Goods is kicking off the brand’s larger Sport Your Style back-to-school campaign, which focuses on versatility and encourages teens to own their personal style. While this theme is intertwined throughout the ‘School of Sport’ experience, it is most prominent in the first environment of the Roblox experience, the Dressing Room, where the transition from sport to style often occurs in schools. learn in the real world.
Users enter the experience through the Dressing Room, where they will receive information on how to navigate Dick’s Sportswear. Each player will have a personalized locker containing the Shop, where they can use style points, the currency of the experience, to buy shoes, clothes, and accessories to equip their avatars. their.
As users freely explore Dick’s Sporting Goods High, they can socialize with other users and collect stickers, badges, and style points by competing in quests, obstacle courses, and challenges throughout the experience environments: The Field, The Hallways, The Gymnasium and The Outdoor Cafeteria. There is an additional hidden environment in the experience that visitors must discover on their own.
In addition to using style points to unlock access to the latest back-to-school gear, community members can also view their rankings on the leaderboard and personalize their virtual school supplies with stickers that they have collected throughout the school.
Fiber2 Fashion News Desk (KD)
