Fashion

US-based Future Publishing takes over Who What Wear



American digital brand, Future Publishing, recently announced that it has acquired Who What Wear, a leading digital women’s fashion and digital lifestyle brand that will further cement its leadership position. Future’s leader in beauty and fashion.

Who What Wear will join Future’s extended family of more than 200 leading brands – including Marie Claire, Wallpaper, Homes & Gardens and Tom’s Guide – to strengthen women’s lifestyle title.

American digital brand, Future Publishing, recently announced that it has acquired Who What Wear, a leading digital women’s fashion and digital lifestyle brand that will further cement its leadership position. Future’s leader in beauty and fashion. Who What Wear joins Future’s extended family of over 200 leading brands – including Marie Claire, Wallpaper, Homes & Gardens.

“At Future, we have built a solidly established network of women’s lifestyle brands that connect with a global audience of fashion, beauty and lifestyle. We’re excited to push this further with Who What Wear. Together, our expertise and synergy are fundamental to growing existing and new audiences,” Zillah Byng-Thorne, CEO of Future.

Both Who What Wear and Future put proprietary technology and data at the core of their businesses. Understanding your audience’s search terms, social trends, and buying habits provides their advertisers with important information on how to engage a fashion and beauty audience.

Hilary Kerr, co-founder and chief content officer of Who What Wearsaid, “Since its launch in 2006, Who What Wear has been and continues to be a pioneer in every form of digital content, from the web and social media to streaming shopping. podcasts, etc. We’ve created a lasting brand that will last for generations to come. We are excited to partner with Future as we continue to scale, leveraging our proprietary technology and operating model. ”

Future reaches more than 64.6 million women in the United States each month and has built a deep understanding of their digital audience and buying habits. The future will bring its comprehensive diversification strategy to Who What Wear, using its proprietary technology to optimize advertising opportunities for brands.

“The opportunities we can realize by bringing our businesses together are exciting,” Future’s Byng-Thorne speak. “We will benefit from Who What Wear’s leading direct advertising sales and social media expertise, while Who What Wear will benefit from our expert knowledge. our audience expertise and experience in driving global women’s lifestyle brands.”

With an average monthly audience reach of 8 million unique users and over 108 million social media followers, Who What Wear will expand Future’s reach to over 20 million readers per month with its women’s network brands.

Fiber2 fashion news desk (HO)





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