United Colors of Benetton India joins forces with FM Logistic India

Clothing brand United Color of the benetton India has partnered with FM Logistic India service provider. FM Logistic will handle Benetton’s multi-channel warehousing operations in the country and facilitate brand growth.

FM Logistic will run United Colors of Benetton’s multi-channel warehousing operations in India at its own facility in Haryana’s Farrukhnagar, the ET Bureau reported. The business’s premises are 70,000 square feet and are multi-client premises.

United Colors said: “As a fashion brand, we are building a strong supply chain towards the seamless transition of products from the warehouse to the retail stores and ultimately to the hands of the customers. consumers, enhancing their user experience, satisfaction and loyalty standards across all touchpoints”. by CEO Ramprasad Sridharan of Benetton India, ET Retail reported.

FM Logistic will use its technology and industry knowledge to support United Colors if Benetton has growth plans for the Indian market. The business is intended to help Benetton improve order fulfillment and offer a wider range of products to shoppers.

“FM Logistic will be Benetton India’s key partner on the logistics and supply chain leg of the consumer journey,” said United Colors of Benetton India head of supply chain Rajat Dhar. United Colors of Benetton is headquartered in Gurugram for operations in India and first entered the country in 1991.