Fashion

UK’s Selfridges opens virtual department store in metaverse


British department store chain Selfridges has opened a virtual store in Decentraland, a 3D virtual social platform, as part of Metaverse Fashion Week, joining more than 70 brands, artists and designers in the creating a new experience ‘at the intersection of fashion and technology’. It showcases Paco Rabanne and Fondation Vasarely’s exclusive Universe NFTs.

“This is the first meta department store in the history of Web3 and anyone can visit. Interact as a guest or attach your crypto wallet to access all features, while keeping your world progress and digital assets safe,” the company said in a statement. a post on LinkedIn.

The first Metaverse Fashion Week was held from March 24 to 27.

British department store chain Selfridges has opened a virtual store in Decentraland, a 3D virtual social platform, as part of Metaverse Fashion Week, joining more than 70 brands, artists and designers in the creating a new experience ‘at the intersection of fashion and technology’. It showcases Paco Rabanne and Fondation Vasarely’s exclusive Universe NFTs.

Other brands such as DKNY, Privé Porter and Charles & Keith have also opened their virtual stores for virtual fashion week.

Fiber2 Fashion News Desk (KD)





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