Fashion

UK’s Rami Cassis acquires fashion retailer Hervia



Rami Cassis, an international growth investor and founder of Parabellum Investments from the UK, has announced her entry into the luxury market by acquiring fashion retailer Hervia. Cassis plans to diversify strongly into the luxury market over the next 12 months and is attracted by the strong growth potential of the UK fashion sector.

Cassis will take Hervia into the next phase of expansion by forging new partnerships with emerging designers in the UK, France and Italy, and exploring new segments such as children’s clothing. He also plans to further enhance Hervia’s customer experience by investing in the brand’s online platform, according to the company’s press release Rami Cassis.

Rami Cassis, an international growth investor and founder of Parabellum Investments from the UK, has announced her entry into the luxury market by acquiring fashion retailer Hervia. Cassis plans to diversify strongly into the luxury market over the next 12 months and is attracted by the strong growth potential of the UK fashion sector.

The deal was made through Cassis’ private family office, Parabellum Investments, and was his first in the fashion industry. Cassis has held several executive positions and has successfully grown a portfolio across multiple sectors including enterprise software, technology and energy. Along with Hervia’s Manchester store and its online platform, the acquisition also includes the operation of the Adidas Y-3 flagship store in Mayfair, London, which sells the most Y-3 products to the UK market. Brother.

Hervia is a high-fashion electronic tailor with an extensive customer base in the UK, Europe, North America and Asia, as well as a flagship store, Hervia Bazaar, in Manchester. It sells clothes, jewelry and accessories by designers such as Raf Simons, Maison Margiela, Rick Owens and Yohji Yamamoto.

Hervia is the first retailer to showcase the first Alexander McQueen, Helmut Lang and Hussein Chalayan collections, and will continue its strong tradition of finding and supporting the next generation of talent in the industry. fashion.

Cassis is a private equity investor and has a track record of positioning businesses for future growth. His current portfolio includes automation firm Parseq, serialization specialist Advanco and digital transformation company ieDigital. He plans to bring his extensive experience in operational efficiency and supply chain intelligence to help enhance the traceability of fashion products.

“I have always had a strong passion for fashion, so this is a great opportunity to combine my business expertise with my personal passion. Hervia has a rich heritage as a brand and strong foundation as a business and our ambitious plans are based on driving future organic growth and exploring new acquisitions. new for Hervia. I look forward to investing in the business from the top down, including improving the customer experience, entering new segments of the market, and adding to an already excellent team. Oscar Pinto-Hervia has created a fantastic business and has a natural eye for young talent in the industry, and he will remain a core part of Hervia’s DNA. His vision of sourcing and encouraging young British designers will help us continue to discover the best emerging designers and emerging brands to work with,” Cassis said in a statement.

“It is an exciting time for Hervia as we seek out new, new brands and open more stores. I was struck by Cassis’ enthusiasm and how his growth plans for Hervia align with our ambitious vision for the company. His solid track record of leading and managing companies ensures he is well-suited to propel us into the next phase of expansion,” Oscar Pinto-Hervia, CEO of Herviaspeak.

Fiber2 fashion news desk (GK)





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