UK brand ME+EM raises £55m for global expansion

ME+EM, the UK’s direct-to-consumer luxury fashion brand, has raised £55m from investors led by European Central Highlands as it looks to bring its smart style to more international customers. With triple-digit sales growth globally, the brand will accelerate its expansion in the US, followed by continental Europe, Australia and the Middle East.

“From day one, we have been passionate about democratizing luxury for busy women of all ages who want to wear beautifully tailored clothing, made with care and attention. down to every detail, perfect fit.” Founder and CEO Clare Hornby. “Given the growing demand for our clothing in the US and other key international markets, we knew there was a global demand for the style, quality and style we created. As a digital-first, data-driven business, we see huge opportunity ahead and with Highland Europe’s expertise in this area we can use technology to satisfy and serve customers worldwide even more efficiently. ”

Brand loyalty and satisfaction have helped ME+EM achieve triple-digit revenue growth in 2021, compared with around 20% growth across the entire online fashion sector. In three years, the brand quadrupled its sales and saw demand spike from higher-spending American customers. The United States is ME+EM’s fastest-growing geographic region, with triple-digit revenue growth.

Demand from US shoppers has created opportunities to open new stores in New York and Boston. ME+EM is also accelerating expansion in Australia, the Middle East, Canada, Switzerland and Hong Kong, where it also has a rapidly growing customer base, the company said in a press release.

More than half of the SS21 collection is made from natural or recycled materials. Its decorations, fabrics, samples, and erasers are donated to art schools, colleges, and charities like SmartWorks and NEWLIFE. In this way, ME + EM moves towards a no-bury policy.

“ME+EM’s unwavering focus on quality, suitability and sustainability has inspired an incredible amount of loyal customers and has generated impressive growth over the past few years. In addition to our success in the UK, we were also impressed by strong demand from international customers, a testament to the brand’s global relevance and appeal. Clare is a great leader and we are delighted to be partnering with her and the ME+EM team,” Sam Brooks, partner at Highland Europespeak.

Fiber2 fashion news desk (RR)