Ubisoft shed more light on its game subscription program, Ubisoft +including why the company believes Xbox version can be successful on its own instead of bundled with a Game Pass. Ubisoft Director + Philippe Tremblay said gi.biz that the game subscription market hasn’t reached its maximum yet, and that Ubisoft is trying to secure its own piece of the pie.
“We don’t necessarily see that this market has reached its maximum opportunity here,” Tremblay said. “The fact that we have subscription offers is still quite refreshing, even from Xbox or other partners out there.”
Another popular publisher, EA, has made a deal with Microsoft to include EA Play in Xbox Game Pass Ultimate. While Ubisoft+ doesn’t come with a Game Pass, Microsoft is probably collecting some kind of fee from Ubisoft as a platform holder.
Tremblay went on to say that the “bottom line” for Ubisoft+ is that it needs to have great games to convince people to sign up–and of course Tremblay believes Ubisoft+ has those games.
“It’s the great content we have behind. That’s what differentiates us,” Tremblay said.
The subscription program costs $18/month on Xbox, and as a result, players gain access to a library of titles and 10% off in-game items. It also includes access to PC titles and use of cloud streaming. Some of the games in the library include Assassin’s Creed Valhalla, Far Cry 6, The Division 2, Riders Republic, For Honor, Rainbow Six Siege, The Crew 2, Steep, Watch Dogs: Legion, etc. All new releases by Ubisoft are released daily on Ubisoft+.
Tremblay said Ubisoft’s purpose in bringing Ubisoft+ to Xbox was to “reach a new audience” of players who had never played a Ubisoft game. “We definitely see subscriptions as one way to do that,” Tremblay said.
Ubisoft+ launched in 2019 for PC as Uplay+. In addition to expanding to Xbox, Ubisoft has announced plans put it on PlayStation at some point in the future. A version of Ubisoft+ called Ubisoft+ Classics is available to PS Plus subscribers.
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