Tech

Twitter is testing TikTok-style reaction videos


It’s only been a few months since Twitter but the company was testing a new video format. The company is testing a new “Tweet Take” feature that allows users to share a video of their reaction along with a quote Tweet.

With the test, Twitter users can choose to send a “Reaction Quote Tweet” instead of a regular tweet or Quote Tweet. These “Tweet Takes” as the company is calling them can be photos or videos and the original tweet will be embedded as an overtop tag.

The concept is similar to a feature in Twitter’s short-lived Fleets feature, which allows users to share tweets with their own commentary in a full-screen format. Of course, fleets never really gained traction, and the company pulled the feature less than a month after its launch.

Unlike Fleet, these reaction videos will appear in the main timeline just like any other tweet, although the videos will appear significantly different from a regular tweet. (While users can record reactions in full screen, it’s unclear what format they appear in the timeline. We’ve reached out to Twitter for more information.)

But these “scenes” may even resemble TikTok-style reaction videos, which often feature other users’ comments or clips as the source. While Twitter hasn’t necessarily encouraged these types of interactions in the past, the company has been taking steps to build more creator-friendly features, so it’s not surprising to see this type of interaction. this test.

Of course, as well as Twitter users concerns As for whether Fleets can be used to target people for harassment, tailored response videos are like a feature type that could be ripe for abuse. Quote Tweets have been a major source of dunking and bullying – something Twitter has sometimes tried – so it’s not hard to imagine that these “Tweet Takes” could also become a problem. It’s also unclear how large the initial test will be – Twitter often previews new ideas and features in the early stages, but not all of them make it past the beta.

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