Tech

Twitch opens advertising program for more streamers and increases payouts


Many Twitch streamers will find invitations to the company’s current platform’s Ad Incentive Program open The opportunity welcomes “more… Partners than ever before.” Additionally, Twitch will stop paying show streamers using a fixed CPM structure – it will instead use a percentage-based revenue sharing model to increase payouts for advertisement. When the streaming service launch the program In February, it promised creators a fixed monthly payment based on the hours they stream and the ads they serve per hour. For example, a user who agrees to stream 40 hours per month will earn $300 if they run 3 minutes of ads per hour.

The idea behind flat payments is to take the guesswork out of creators wanting to know how much they’ll make for the month. However, with this new model, creators will get 55% of their revenue from each ad running on their stream. Twitch says that represents a 50 to 150 percent increase in ad pay rates for the vast majority of creators on the platform.

While this rollout is intended to bring in more Partners who need to meet some rather demanding requirements, smaller streamers will soon be able to benefit from the structure as well. higher revenue. Starting in August, eligible affiliates can also earn more from the 55/45 split by agreeing to run 3 minutes of ads per hour and activating the setting in Ads Manager. their report. Furthermore, an affiliate that opts in will be able to stream without pre-roll ads or those that play immediately after a stream starts for users.

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