This is the fourth international factory that RE established after factories in Thailand, Colombia and Argentina.
Royal Enfield has begun operations at its new (completely demolished) CKD assembly plant in Brazil. The factory is located in Manaus, the capital of the state of Amazonas. This is RE’s fourth CKD assembly plant to be established internationally – after Thailand, Colombia and Argentina. Royal Enfield also has two state-of-the-art engineering centers, in Bruntingthorpe, UK and in Chennai, India.
- Royal Enfield Brazil factory has a capacity of more than 15,000 units
- The entire RE lineup will be gathered here
Royal Enfield CKD assembly plant in Brazil: details
This is an important step forward in Royal Enfield’s plans for Latin America, further with Brazil being a strong market for the Chennai-based manufacturer. With a capacity of more than 15,000 units per year, the local assembly plant in Manaus is a state-of-the-art, state-of-the-art facility that will meet growing domestic demand. With this new operation, the company aims to ensure faster delivery times for its motorcycles in Brazil.
The facility will locally assemble the entire line of Royal Enfield motorcycles, including the likes of the new Classic 350, Meteor 350, Himalayan and the 650 twins, Continental GT and Interceptor.
Speaking at the inauguration of the new facility, Royal Enfield CEO B Govindarajan said: “Royal Enfield has been working hard to develop the midsize motorcycle segment globally. With markets such as the Americas, Europe and Asia-Pacific regions growing significantly, our strategic aim is to get closer to these markets and grow our business. We started this journey several years ago and have established strategic assembly facilities in Thailand, Argentina and Colombia in LATAM.”
After India, Brazil is Royal Enfield’s largest market
Brazil has been a key market for Royal Enfield since the brand’s entry in 2017. After making significant strides in this country and across the Americas region, Royal Enfield is now among the top five. The company is a leader in the midsize motorcycle segment in markets such as Brazil, Argentina, Colombia, Mexico and North America.
B Govindarajan added: “Brazil is a very strong market for Royal Enfield and will soon become our largest market outside of India. We have seen over 100% growth since 2019. We are very pleased to launch our fourth CKD facility globally in Brazil and this is a testament to our commitment to the region and its market potential as well as to our growing community of equestrian enthusiasts in the market We are confident that this facility will help us develop the mid-range-market segment here in Brazil while also allowing us to serve efficient service increasing demand.
Also see:
Royal Enfield establishes its own distribution network in 2023
