FanDuel Group, the leading online gaming company in North America, announced its intention to launch FanDuel TV on August 25, including a widely distributed linear cable television network and a newly developed OTT platform. called FanDuel+.
FanDuel TV will emerge from its predecessor TVG, the group’s main equestrian network.
Both FanDuel TV and FanDuel+ will go live in September and become the first linear/digital networks dedicated to sports betting content, according to the release.
TVG officials say the announcement is the latest example of the FanDuel Group’s commitment and investment in horse racing, adding that FanDuel has an unrelenting commitment to increasing audience participation in the sport. Horse racing and the sport are an integral part of the group’s business in the United States and globally.
FanDuel is the leading sports betting platform in the US and one of the most recognizable brands in sports, TVG officials said. The company plans to highlight racing in the market leading mobile betting app and merge the ADW wallet and sportsbook wallet, allowing its customers to seamlessly interact with racing content horse. This presents a significant opportunity to attract new audiences to the race.
As part of the launch, FanDuel TV will welcome Kay Adams, who will lead the network with a daily morning show five days a week. Adams, who previously hosted Good Morning Football on the NFL Network, will host from FanDuel TV’s Los Angeles studios at 11:00 a.m. EDT. As part of the launch, the company announced that FanDuel+ will be free to download for existing FanDuel customers with accounts on any sports, casino, equestrian or fantasy platform. their day.
While the main network will be renamed FanDuel TV, the pre-staking platform and mobile app will continue to carry the TVG brand, according to TVG officials. Paying through the TVG app will remain and customers can continue to use the TVG app and don’t need a FanDuel sportsbook account to access. While the network plans to add programming, daily noon to midnight horse racing coverage ET will remain unchanged. Paying for races online during this 12-hour period accounted for more than 90% of the company’s ADW processing, TVG officials said.
“FanDuel TV is the first network designed from the ground up so viewers can keep an eye on their phones,” said Mike Raffensperger, commercial director of FanDuel. “We intend for FanDuel TV to be the intersection of live sports and interactive content and believe Kay is the best example of an online talent that can bring fans closer to the story. of the games they care about most. Our goal is to provide fans with an engaging program to watch and bet alongside with our mobile app.”
Title Adams New Morning Show
Adams will host her own hour-long show Monday through Friday, welcoming guests and various personalities from the sports and entertainment fields. She looks forward to continuing her established track record of entertaining and informing sports fans in the morning! Daily viewers can expect the same “Hey Kay Adams” energy as always, and the daily studio show will also be available on YouTube and other social media platforms.
Pat McAfee and the Squad at PMI to produce original content
FanDuel TV is excited that one of the most famous and influential people in sports media Pat McAfee and his team at PMI Network will also be joining the party! The McAfee PMI Network will produce brand new content as part of the network’s weekly programming block. New PMI Network content details will be shared by Pat on The Pat McAfee Show when it’s ready at prime time!
Programming from the Ringer Network by Bill Simmons
As part of FanDuel TV’s launch, the company struck a programming deal with The Ringer, providing FanDuel TV content from one of the most listened to sports and pop culture podcasts and digital networks. and the most followed in the industry. Details on specific content from The Ringer, founded in 2016 by Bill Simmons, will be revealed in the future.
Other Ways to Win with Lisa Kerney
Additionally, FanDuel’s signature sports betting program More Ways to Win will continue to be hosted by former ESPN SportsCenter Lisa Kerney, providing sports betting analysis and tournament insight. major sports for viewers every week. More Ways to Win is the cornerstone of FanDuel’s programming with Kerney that includes a variety of sports content, focusing on her high-energy style sports bettors. As a FanDuel brand ambassador, Kerney recently appeared in the company’s baseball commercial and hosted the company’s FanFest event, which was streamed live from Los Angeles to more than 300,000 viewers during Super Bowl LVI week.
Amy Howe, Chief Executive Officer, said: “With proven TV talent, live content from Pat McAfee’s most influential name in sports media and the stellar equestrian team industry leader proves that FanDuel TV will be a dynamic network from day one.” Officer, FanDuel Group.
New live sports programming
FanDuel TV intends to be the new home of international basketball in the US Under a licensing agreement with Sportradar, FanDuel TV and FanDuel+ will broadcast more than 3,000 hours of live sports including international basketball tournaments from National Basketball League (NBL) of Australia. professional leagues, the Chinese Basketball Federation, as well as the professional leagues of France and Germany.
Stabilization of horse racing experts
In keeping with the proud TVG series as the undoubted home of horse racing, FanDuel TV will present a stacked lineup with unparalleled coverage from respected professionals including Christina Blacker, Britney Eurton, Gabby Gaudet, Mike Joyce, Todd Schrupp and the rest of TVG’s award-winning online talent list. FanDuel TV’s programming schedule will be bolstered with the best live coverage from top hits including Gulfstream, Del Mar, Keeneland, Pimlico, Santa Anita and more. FanDuel TV will also provide unprecedented coverage of the Breeders’ Cup World Championship this November, held at Keeneland in Lexington, Kentucky.
Mr. Raffensperger added: “TVG has been a leader in horse racing for the past 20 years and the launch of FanDuel TV will create an exciting new platform for the next 20 years. “FanDuel TV and FanDuel+ will accelerate the beloved renaissance and repackage the sport for a new generation of mobile-powered fans, while bringing new leagues and sports for the US market. We plan to offer more live sports than any network in the US.”
The company will continue to sponsor cycling events such as the Breeders’ Cup World Championship, TVG Pacific Classic (G1), and others, as well as support for thorough care, for The Permanently Disabled Jockeys Foundation, and other race-related charities, TVG officials said.
FanDuel TV will be widely distributed on linear television through relationships with industry-leading cable and satellite distributors including Comcast Xfinity, Spectrum, Verizon FIOS, DirectTV, DISH, Cox Communications, FuboTV , YouTubeTV and Hulu. FanDuel+ will also be widely available on direct-to-consumer OTT platforms including Roku, Apple TV, and Amazon Fire. For more FanDuel TV news and programming, follow @FanDuelTV on Twitter and Instagram.
About FanDuel Group
FanDuel Group is an innovative sports technology entertainment company that is transforming the way consumers interact with their favorite sports, teams and leagues. The leading gaming destination in the United States, FanDuel Group includes a portfolio of leading brands in gaming, sports betting, daily fantasy sports, deposit bets, and TV/media. FanDuel Group is present in all 50 states with approximately 17 million customers and nearly 30 retail locations. The company is headquartered in New York with offices in California, New Jersey, Florida, Oregon, Georgia, Portugal, Romania and Scotland. It is the FanDuel TV and FanDuel+ networks that are widely distributed on linear cable television and through its relationships with leading direct-to-consumer OTT platforms. FanDuel Group is a subsidiary of Flutter Entertainment plc, the world’s largest online sports betting and gaming operator with a portfolio of globally recognized brands and a constituent part of the FTSE 100 index of London Stock Exchange.
This press release has been edited for content and style by the BloodHorse Staff.
