Trent partnered with MAS Amity Pte. Ltd. to develop an intimate and active clothing business

Retail Group Tata Group Trent has partnered with MAS Amity Pte. Ltd. For a 50:50 joint venture. The businesses will set up an entity in India to jointly develop the clothing and casual wear business, and design and manufacture their own products.

Trent and MAS will bring together their industry expertise to undertake the design, development and production of a range of lingerie and other apparel products, Trent announced in a press release. solstice. The joint venture will begin with the design and sourcing of related products.

Trent Limited President Noel N Tata said in a press release: “We see significant opportunities to leverage the growing reach of our brands to build a strong proposition. differentiates underwear, activewear and related categories. “MAS offers impeccable ability and track record in the production of high quality products in this area. This partnership between Trent and MAS will reinforce Trent’s strategic commitment to offering fully owned brands in its retail stores and enable MAS to expand their international presence. more. We are excited at the prospect of leveraging our shared synergy and delivering greater value to our customers.”

MAS Holdings said: “The significance of our partnership with Tata lies in our shared sense of values ​​and appreciation of the immense business opportunities that the Indian market offers. again. Private The Chairman of Limited, Mahesh Amalean. “This JVA will help leverage our hybrid capabilities, connecting MAS’ expertise in product creation and manufacturing with Tata Trent’s expertise in the Indian retail industry. This partnership further aligns with MAS’ long-term aim to scale up our business and expand our presence in India.”