In a move to check for annoying and fraudulent calls, telecoms regulator TRAI has begun consulting the public to come up with a mechanism to display callers’ names on mobile phones, a statement said. officially said on Tuesday.
Currently, there are apps like Truecaller and Bharat Caller ID & Anti-spam that provide caller name recognition facility and spam identification, but these names are based on crowdsources which can be unreliable, Telecommunications Regulatory Authority of India (TRAI) said in the consultation on “Introduction to Name Presentation (CNAP) in telecommunications networks”.
TRAI said that Telecommunications agency (DoT) in its reference to CNAP mentioned that the facility will empower phone consumers to make informed decisions while receiving calls and this mechanism reduces consumer harassment used from unknown callers or spam.
“Furthermore, DoT asked TRAI to explore telecom network readiness and feasibility of providing CNAP facility to all phone subscribers (smartphone and feature phone owners). )”, TRAI said.
The regulator solicited public comment on the article by December 27 and objected to comment by January 10, 2023.
To implement CNAP services in telecommunications networks, service providers need access to a database containing the exact name identification of each telephone subscriber.
In the consultation, TRAI is also exploring different business models for providing CNAP facilities.
To limit the threat of annoying calls and messages, TRAI issued the Regulation on Customer Preferences in Telecommunications Commercial Communications, in 2018, creating a blockchain-based ecosystem ( Distributed Ledger Technology (DLT). Regulations that require all commercial promoters and telemarketers to register on the DLT platform and seek customer consent to receive different types of promotional messages at the time and date they choose.
Under the framework, approximately 2.5 lakh primary entities have been registered with over 60,000 headers and approximately 550,000 approved message templates being pushed to consumers through telemarketers and TSP is registered to use the DLT platform. The regulator has previously said that the framework has significantly reduced customer complaints by as much as 60% for registered telemarketers.