Telecoms regulator TRAI on Monday said it was working on different technologies to detect annoying calls and messages, along with a joint action plan with other regulators to limit time. financial fraud.
The Telecommunications Regulatory Authority of India (TRAI) states that Unsolicited Commercial Communication (UCC) or annoying communication is a major cause of public inconvenience and affects the privacy of individuals.
“Complaints are now being reported against Unregistered Telemarketers (UTMs) where there has been a spike in pushing different types of UCC SMS. Also, calls UCC is also one of the concerns that should be addressed equally with UCC SMS,” it said.
TRAI in collaboration with various stakeholders is also taking the necessary steps to test UCC from UTM. These steps include implementing a UCC detection system, providing Digital Consent Collection, intelligently filtering Heading and Notification templates, using AI (Artificial Intelligence) and ML (Machine Language)etc,” the statement said.
To limit the threat of annoying calls and messages, TRAI issued the Regulation on Customer Preferences in Telecommunications Commercial Communications, in 2018, creating a blockchain-based ecosystem ( Distributed Ledger Technology (DLT).
Regulations that require all commercial promoters and telemarketers to register on the DLT platform and seek customer consent to receive different types of promotional messages at the time and date they choose.
Under the framework, approximately 2.5 lakh primary entities have been registered with over 60,000 headers and approximately 550,000 approved message templates being pushed to consumers through telemarketers and TSP is registered to use the DLT platform.
The regulator says the framework has significantly reduced customer complaints by as much as 60% for registered telemarketers. However, unregistered annoying callers continue to spam mobile subscribers.
TRAI said it has gone ahead with the initiative to establish a Joint Commission of Regulators (JCOR) consisting of the Reserve Bank of India, the Securities & Exchange Commission of India (Sebi) and the Ministry of Finance. Consumer Affairs (MoCA) to develop a joint action plan to curb financial fraud using telecommunications resources. “During the recent JCOR meeting held on 10 November 2022, attended by representatives of the Department of Telecommunications (DoT) and the Ministry of the Interior (MHA), further UCC restrictive measures were introduced. consider the details,” TRAI said.