Tommy Hilfiger, which recently reopened Milan’s flagship store in Piazza Oberdan, renews it under a new global concept, the first of its kind in Europe.
Tommy Hilfiger Store, Milan
The store has been redesigned with the aim of providing a clearer division of space into more distinctive environments than before, for space optimization and a clearer and more impactful definition of behavior. consumer program.
Upon entering, customers are greeted by the entrance hall and then proceed to the wardrobe area, finding themselves in a living room inspired space and living atmosphere, before heading to the rehearsal room. clothes and finally to the outdoor patio.
Tommy Hilfiger Store, Milan
In addition, some transparent details and hangers contribute to the aesthetic of the store.
The new space offers an enhanced shopping and brand experience at every corner, including fitting rooms equipped with state-of-the-art “smart technology”, where guests can choose and adjust lighting, requests support, use the interface organizer, and get style advice while staying comfortable inside their fitting room.
Tommy Hilfiger Store, Milan
Additionally, during a visit to the store, guests will be able to admire artwork by world-renowned artists, including “I Love Italy” by Mr. Brainwash, John O’Hara’s “Start Me Up” custom vinyl, “” Daniel Arsham’s “Erosted Brillo Box,” and Andy Warhol’s “Campbell’s,” a special gift personally gifted to the door by Tommy Hilfiger. row.
Photo: Tommy Hilfiger Store, Milan
Tommy Hilfiger Store, Milan
Along with the store, the adjoining cafe has also reopened, now renovated and converted into Tommy’s Café, with the 142 square meter square now becoming a natural extension of the store where it was located. share a beautiful outdoor courtyard, a perfect place for experiences and events organized by the brand.
Tommy’s Café serves as a full bar, with an interesting cocktail list and creative brunch, lunch and aperitif menus.
Tommy’s Cafe, Milan
From omnichannel support to digital store assistants, every part of the brand’s new global concept has been carefully redesigned, revolutionizing the consumer journey at every stage and challenge. state of the art shopping experience.
The store has also reopened with a new TH Monogram collection and introduced new distinctive logos on interior design elements, such as carpets, furniture, digital screens and walls.
Tommy Hilfiger Store, Milan
The new TH Monogram was created in collaboration with the famous British illustrator and graphic designer Fergus Purcell, with the ambition to combine the classic with the modern, bringing the preppy style into a new perspective. .
Tommy Hilfiger
Oberdan Square 2A
milan
Italy
READ C: NG:
