Email Marketing is the process of crafting emails for sales purposes. Strong efforts and creativity get involved in preparing them. Many factors must be considered while shaping an email marketing campaign. These are the mail template, style in which you will write text, text formatting, and integration of quality images. However, we will closely examine the factors to keep in mind while generating ideas for your campaign.
Images are the backbone of a strong marketing campaign. They play an important role in the call for action purposes. They lure the audience and push them to take an action they might not take if the instructions are textual. Sometimes, marketers do take images for granted, which leaves a negative impact on the results. They add some unprofessional and heavy images that fade the essence of their message. Therefore, drafting attractive and optimized images is compulsory if you want mind-boggling conversions. There are some super measures that you can take in the preparation of your campaign images.
We will discuss them in this blog post.
Tips to Make Optimized Images for Email Marketing Campaigns
Images are pretty much helpful in building a solid buyer-seller relationship. That’s why you should not compromise in image production for any marketing. Following are some cutting-edge actions to make your images look professional and apt for email marketing.
Create High-Quality Images with Optimum Size
The core practice you must keep in mind while making images is maintaining quality in your pictures. Your photos should be entirely original without any plagiarized portions. Additionally, you must keep the resolution high for a better view, but it should not be so much that the file size exceeds the limit required for email marketing. Nonetheless, if it happens, you can compress image to adjust its size within the recommended range. You can do that manually, but that takes more time and effort with less efficiency. Therefore, it would be better to use an image compression facility online. You can compress image size online up to 50Kb with these tools. The best file size for email marketing is approximately 0.75KB to 1MB.
Incorporated Branded Images
Another valuable approach to crafting optimized images is integrating your logo design and appropriate information about your brand into the used images. It does not mean that you overstuff your photos with textual data. Instead, keep their originality intact by keeping them relatable. You can add realistic pictures of your products to create a good impact. Moreover, do your best to add behind-the-scenes real-time photos to build a deep relationship with the audience. Furthermore, you can incorporate pictures describing your products’ functionality or working.
Use the Right Kind of Format for Images
Your format choice must be spot-on for image selection in email marketing. You need to pick the file format wisely to get better results. Usually, people prefer the jpeg or jpg format because it consumes less space. But on the other hand, the PNG format covers more storage, which could increase the loading time for images. Therefore, if you send an email with a PNG picture integrated into that, the customer might skip the mail if the images would take too much time to load. But, it does not mean you can’t use the PNG format. Instead, you can use the PNG format if the file size falls under the recommended dimensions. If the file size is large and the image format is PNG, there is no need to worry you can change the format. You can convert your image format PNG to JPG using an online converter.
Make Your Images Clickable
To get more effective results, you can make your images clickable. It could help you garner more click baits. As a result, you can quickly bring customers to your site. That would give them a chance to explore your platform more vividly—consequently, the chances of your growth and sales rate increase.
Keep in Mind Mobile Users
Another vital element that you must keep in your mind while designing your images is mobile users. It would be best if you crafted your pictures so that they must be suitable for mobile and desktop users. You have to facilitate smartphone users because almost 50 percent of people receive emails on their smartphones nowadays.
Add Suitable Tags and Captions to Your Images
The last and ultimate target you must hit in image creation is the inculcation of aptly put tags and captions to your images. If you keep your titles and captions relevant, customers can easily understand the idea behind the received mail. Moreover, your pictures must qualify the body line of your emails. If you manage these integral components, chances are higher that you will succeed in making customers take the specific action you want.
Conclusion
These are some techniques that can optimize images without sacrificing quality. You may create optimized images with little manual work for email marketing campaigns using these methods. We hope that reading this post has aided you in your quest to master picture optimization.
